Trust Archives - Beyond Social Media

White House Valentines Display

By David Erickson | February 14, 2021 |

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

Snapchat Millionaires

By David Erickson | January 17, 2021 |

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

Vindictive Valentines

By David Erickson | February 9, 2020 |

Episode 295: BL and David discuss “Cry Me A Cockroach” vindictive Valentines via San Antonio Zoo; social media savvy Astronaut Christina returns to earth; Seventh Generation’s brilliant State of the Union ad; Spotify’s podcast expansion; flirting with Tinder bots; how Netflix gets to the Oscars; Twitter squashes student’s parody, then apologizes; Planters Baby Nut banned; best and worst Super Bowl LIV ads; the Iowa Caucus debacle; hacking Google Maps; world’s worst job ad and world’s funniest resume; Clearview AI slapped with cease-and-decists; Celebrity Cruises’ clueless commercial; 2020 election disinformation wars; Edelman Trust Barometer…and much, much more.

Facebook's Trust Scoring & Instagramming Novels

By David Erickson | August 25, 2018 |

Beyond Social Media - Facebook Trust Scoring - Episode 240

Episode 240: BL and David discuss the NY Public Library’s Alice In Instagramland, spam best practice, Google Shortwave for podcasts, Facebook’s new trust scores; AI word pictures, Patio Pizza chairs, Conference Gifs, Papa John’s weird apology video, MacBook Pro’s terrible keyboard, Creepy 3D Cartoons, how AI could stop Russian interference in US elections…and much, much more.

Logan Paul Is Still Appalling & 2018 Women's March

By David Erickson | January 26, 2018 |

Beyond Social Media - Logan Paul - Episode 215

Episode 215: Co-hosts B.L. Ochman and David Erickson discussed the 2018 Women’s March; the best of the Consumer Electronics Show; a Saudi camel beauty contest scandal; a clever convention positioning tactic; the Natural Light Super Bowl ad offering to pay down student debt; a Google Street View soundtrack; Vikings quarterback Case Keenum’s virtual reality training; Hawaii governor’s Twitter password problem; YouTube moving the goal posts on small time creators; Logal Paul’s slap on the wrist; Donald Trump’s media attacks; HP Spectre’s unfortunate naming problem; the latest Edelman Trust Barometer; Starbucks attacked with fake news; the Steve Bannon and Brietbart conspiracy to sink Twitter; plus great new apps and stats you should know…and much, much more.

Hillary Clinton Goes Between Two Ferns & Trump Jr. Creates A Skittles Snafu

By David Erickson | September 22, 2016 |

Beyond Social Media - Hillary Clinton Between Two Ferns - Episode 158

Episode 158: BL and David discuss the Trump Jr. Skittles controversy; North Korea’s paltry Internet; the NatWest scam; Apple’s nerdy professor emoji; hacking Teslas; a celebrity Get Out The Vote campaign video; Hillary Clinton on Between Two Ferns; Starbucks Upstanders campaign; stadium designs and the NFL TV experience; a social newsgathering coalition; the return of the naked Trump statues; Google Street View respects cow privacy; NASA’s live streaming press conference; Facebook Live comes to the desktop; vintage photos animated, and much, much more.

Fining Negative Reviewers, Tinder Rescue Dogs & John Oliver on Native Advertising

By David Erickson | August 9, 2014 |

Beyond Social Media episode 59: How NOT to combat negative reviews; a case study in how to rescue dogs; and John Oliver’s rant against native advertising.