Beyond Social Media Show, Episode 211
David Erickson discussed the Bud Lite Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.
Best Digital Cases
Facebook’s Suicide Prevention AI
The company had been testing AI technology on text posts in the US. Now the technology is global and also ready for live video.
- How Facebook’s AI Is Helping Save Suicidal People’s Lives
- World Health Organization – Preventing Suicide [PDF]
- Father kills himself on Facebook Live over daughter’s engagement
Facebook Shadow Profiles
Facebook knows who you know even if you don’t tell it. Your Shadow Profile is built on the address books and smart phone of other people who have your contact information.
Instagram is testing a new feature with a small fraction of its user base. Some users can now search for a hashtag and follow this tag in particular.
— Pippa Akram (@Social_Pip) November 9, 2017
Twitter’s Affordable Firehose
Twitter is predominantly an advertising company, but it also sells data. Now it’s trying to sell more data.
Bloomberg’s Twitter TV Network
Bloomberg’s new Twitter TV network will launch on December 18.
Snapchat’s Audience Filters
Snapchat’s new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager.
Metal is number one by far on the list, ahead of genres like hip-hop, country, and rock by as much as 50%.
- Metal–The Most-Loved Genre Of Music–Is Getting Its Own Streaming Service
- Which Music Genres Have the Loyalest Fans?
Spotify announced that it has acquired Soundtrap, a Swedish startup that allows for the creation of music in an online collaborative recording and production studio.
Sesame Street Culturejacks Stranger Things 2
Sesame Street creates a clever Stranger Things 2 parody by way of teaching kids the value of sharing.
Bud Light’s Six-Second Dilly Dilly Ad
Worst Digital Cases
Gamefly’s Ridiculous Commercial
Apparently, Gamefly’s ideal customer are guys who have never had a girlfriend.
No, Paris, You Did Not Invent The Selfie
By definition, a photograph that includes more than one person is not a selfie.
11 years ago today, Me & Britney invented the selfie! pic.twitter.com/1byOU5Gp8J
— Paris Hilton (@ParisHilton) November 19, 2017
Shiny New Stuff
Google Analytics for chatbots.
- Google’s chatbot analytics platform Chatbase launches to public
- Chatbase now generally available to help bot builders create better user experiences
Ad Mockups Generator
Create ad mockups for Facebook, Instagram, Twitter and Pinterest.
- How Experimentation Keeps Brands Competitive–Even Against Players Like Google – David is quoted in this article