Facebook's Trust Scoring & Instagramming Novels

By David Erickson | August 25, 2018

Beyond Social Media Show, Episode 240

BL and David discuss the NY Public Library’s Alice In Instagramland, spam best practice, Google Shortwave for podcasts, Facebook’s new trust scores; AI word pictures, Patio Pizza chairs, Conference Gifs, Papa John’s weird apology video, MacBook Pro’s terrible keyboard, Creepy 3D Cartoons, how AI could stop Russian interference in US elections…and much, much more.

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Best Digital Cases

Alice in Instagramland

The NY Public Library is bringing classic novels to Instagram, beginning with Alice in Wonderland.

https://www.instagram.com/p/Bmx3jMLla9M/?taken-by=nypl

Direct Mail Spam

A case study in the best practices for spamming people: Send them food.

The Shari’s Gourmet gift basket David received from StackAdapt as direct mail spam.

Google Shortwave Experimental Podcast App

More proof of the rise of podcasting – An experimental unit within Google has been quietly developing a new app for discovering, playing and sharing podcasts.

Facebook’s Reputation Algorithms

Facebook has begun to assign its users a reputation score, predicting their trustworthiness on a scale from zero to 1. The social network also applies a reputation score to ads and advertiser pages.

AI Makes Images from Horrifying Words

Inside AI reported on a system called AttnGAN that generates images based on text input.

I asked it to draw “Cute Puppy”

Patio Pizza

Boston Pizza and Toronto agency John St. follow up their pizza box for eating in bed with the Patio Pizza box.

Conference Marketing

Alight Analytics rocked their GIF game on Twitter during the Digital Summit Minneapolis marketing conference.

Our team is headed to the #twincities for Digital Summit Minneapolis — what should we check out while we're in town? #DSMPLS pic.twitter.com/KfNeKk0ByW

— ChannelMix (@ChannelMix) August 18, 2018

GOOD MORNING, #DSMPLS! It's a beautiful day to learn about #marketinganalytics! Be sure to swing by the Alight booth and say hello! pic.twitter.com/7TewK78GhA

— ChannelMix (@ChannelMix) August 22, 2018

Hey, #DSMPLS — all the cool people are headed to Stage 3 to hear @MattHertig talk #marketinganalytics in 30 minutes. We want to see you there! pic.twitter.com/Bzume9WEDN

— ChannelMix (@ChannelMix) August 22, 2018

Like what you heard at @MattHertig's talk, #DSMPLS? Then stop by the Alight booth to learn more! #marketinganalytics pic.twitter.com/61dDtm3FNR

— ChannelMix (@ChannelMix) August 22, 2018

Pictured: What it feels like when your #marketing #data is out of control. #DSMPLS, we can help! Stop by the Alight Analytics booth today! pic.twitter.com/WtW6Iojlxw

— ChannelMix (@ChannelMix) August 23, 2018

Worst Digital Cases

Papa John’s Releases Bizarre Apology Video To Distance Themselves From Racist Idiot Namesake

Not content to let disgraced founder and former CEO John Schnattner’s whining go unchallenged, new Papa John’s CEO Steve Ritchie has issued a new “Core Values” statement for the company, along with a very strange video, which had 156K views in its first 4 hours on Twitter.

pic.twitter.com/tNcNJgFzFI

— Papa Johns (@PapaJohns) August 24, 2018

Creepy 3D Cartoons

Miguel Vasquez creates realistic 3D models of cartoon characters like Homer Simpson and Spongebob Squarepants. They’re disturbing.

https://twitter.com/i/moments/1030559984248135681

Security Guard Filmed All His Farts for Six Months, Went Viral, Got Fired

A Florida security guard calling himself The Flart Authority, spent the last six months publicly logging his farts on Instagram. He posted a compilation video on YouTube, where it went viral. He then live-streamed his firing. Now he has a Patreon.

Shiny New Stuff

Do Nothing for Two Minutes

Stop what you are doing for two minutes and listen to ocean waves.

Do Nothing for Two Minutes

Brizzly – the Social Network to End Them All

Brizzly is the new social network that goes nowhere. You type in a message and it disappears.

Brizzly

Live Voice Transcription App

Otter.ai is a note-taking app that records audio and transcribes that audio in real time.

Otter.ai

TapeACall

TapeACall is great for taping interviews. $24.99 a year lets you record calls you’re already on, or calls you’re about to make. Once you’re done, the recordings show up instantly, ready for you to share or save

TapeACall

MailChimp Tags

The email marketing platform has added a useful new feature: Tags.

Getting Started With Tags

Projects

B.L. interviewed Dr. JT Kostman – one of the world’s leading Data Strategists and experts in Applied Artificial Intelligence and Cognitive Computing. He says top social platforms have all the data they need to stop foreign interference in U.S. elections now.

Why don’t they? Money, honey.

Politics

The brilliance of America is it is a country devoted to the idea of justice and fairness, though we too often fall far short. It is our legal system that provides the framework for that ideal. If we allow the law to be corrupted, we have nothing. https://t.co/Do5sfsX1QJ

— David Erickson #BLM (@derickson) August 24, 2018