Yelp Adds Restaurant Health Scores

Beyond Social Media Show, Episode 236

BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.

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Best Digital Cases

Bonobos Mansplains

Men’s clothing brand Bonobos unveiled #EvolveTheDefinition, questioning the definition of masculinity and encouraging conversations about what it means to be a man today. The “movement” quickly became controversial.

• Bonobos Challenges Definitions of Masculinity With Viral ‘Micro-documentary,’ YouTube takeover
• #EvolveTheDefinition website

Virtual Customs Agents

Terminal 3 is an interactive, augmented-reality documentary that explores contemporary Muslim identities in the U.S. through the lens of an airport interrogation.

• This Mixed Reality Project Puts You In The Role Of Customs Agent

Rothy’s Viral Shoe Sensation – Now for Kids

Rothy’s is an eco-friendly shoe brand that went viral. They’re made of recycled plastic bottles.

• Rothy’s, The Viral Silicon Valley Shoe Brand, Is Coming For Your Kids
• Rothys.com

Amazon Retargeting

Amazon plans to dramatically increase inventory for its Sponsored Products ads by retargeting its visitors across the web.

• Amazon to test new ground for its Sponsored Products ads: the rest of the internet

Yelp Scores Health Inspection Ratings

Yelp is beginning to integrate health inspection scores into its restaurant and food-service listings.

• Yelp adds health inspection scores for restaurants, and restaurateurs are not happy

Blockchain Visualized

A superb example of visual journalism that explains blockchain in imagery.

• Blockchain explained

Worst Digital Cases

PR Pitch From Hell

Yet another example of how not to pitch a blogger.

My Email Blackmail Threat

A threatening email attemtped to extort $7000 via Bitcoin. B.L. published the email and contacted the FBI. Turns out, this cyrberbully gets around. If you get one, report it to the FBI Internet Crime Complaint Center.

• Josh Bernoff – My Bitcoin blackmail experience started with a well-written letter
• A second Bitcoin blackmail scam, based on hacked passwords
• Extortion Phishing: So, closer to the point. You surfed the internet with роrn, which I’ve placed with the virus…

Here’s the email I received. There are many variations circulating. Ignore them. But do report them to the FBI.

Vomit Fraud

As if you needed another reason to avoid Uber like the plague…

• It’s called vomit fraud. And it could make your Uber trip really expensive

Tronc Lays Off Half of NY Daily News Editorial Staff

Monday was a dark day for journalism. Tronc (world’s ugliest name) bought the Pulitzer Prize winning New York Daily News for $1 and promptly laid off the editor and half the newsroom staff.

• NY Daily News Team Tweets Meme After
• Tronc Lays Off Half the Daily News Editorial Staff

https://twitter.com/therealjimrich/status/1021268879052627969

Will the last journalist out please turn off the journalism?

— William K. Wolfrum (@Wolfrum) July 23, 2018

Facebook’s $120 Billion-plus rout is the Biggest One Day Loss in Stock Market History

On Thursday, Facebook lost about $120 billion in market capitalization, after its earnings report after the market close on Wednesday missed expectations on revenue and showed slowing user growth. Mark Zuckerberg lost $16 billion of his personal wealth.

• Facebook stock drops roughly 20%, loses $120 billion in value after warning that revenue growth will take a hit
• Facebook’s $100 billion-plus rout is the biggest loss in stock market history
• Facebook stock drops roughly 20%, loses $120 billion in value after warning that revenue growth will take a hit
• Facebook’s stock price collapses along with user growth

Shiny New Stuff

Webgazer

Webgazer is free monitoring of up and down time on one site. Notifies you by email if anything is wrong.

• Webgazer

Multicultural Stock Photography

A resource to help you avoid those lily white stock office photos

• Companies that want to signal inclusiveness might start with their stock photos
• Episode 87: Vince Vaughn Stars In Stock Photography For Unfinished Business Promo
• The Jopwell Collection

https://twitter.com/MazMHussain/status/900605711012548608

Projects

• Minneapolis Digital Summit – August 22 & 23 at the Minneapolis Convention Center.

The Daily Numbers

• Meal Kit Subscription Challenges

BEYOND SOCIAL MEDIA HOSTS

David Erickson
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Politics

Impeachera is a perfectly done spoof of pharmaceutical ads. Impeachera is the drug for T.I.A.D. – trump induced anxiety disorder. Impeachera works on your neurotransmitters to convince you that trump has already been impeached.

B.L. Ochman
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Funwalkers License Plates
B.L. Ochman

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