Cryptocurrency Archives - Beyond Social Media

Shelly Palmer Interview

By David Erickson | October 10, 2021 |

B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019 |

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

Yelp Adds Restaurant Health Scores

By David Erickson | July 27, 2018 |

Beyond Social Media - Yelp Health Scores - Episode 236

Episode 236: BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.