Beyond Social Media Show, Episode 241
BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; Big Foot searches for Minnesota Rep Erik Paulsen, who nobody can ever find…and much, much more.
Best Digital Cases
Making Twitter More Like Twitter
Twitter says we’ll soon be able to easily switch our feeds back to chronological order. Leo Kottke has another idea.
4/ So, we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets. You’ll see us test this in the coming weeks.
— Twitter Support (@TwitterSupport) September 17, 2018
No Degree Required
The economy continues to be a friendly place for job seekers today, and not just for the ultra-educated — economists are predicting ever-improving prospects for workers without a degree as well.
- Google, Apple and 13 other companies that no longer require employees to have a college degree
- No Degree Required
New Prince Video Takes A Stand on Gun Violence
The first official video released since Prince’s death takes viewers directly into the grief of an entire family after gun violence kills a son.
First Dance With Mary Jane?
The world’s largest beverage company may be the next industry giant to jump into the cannabis drinks business.
Nonpartisan Media, Brands Promote Voting
More than a dozen media, entertainment and consumer brands have formed a nonpartisan coalition to encourage voter registration and voting.
- Media, entertainment and consumer brands band together to ‘advance civic engagement’ before US election
- I Am A Voter
Meet the app that shows you where the cables are buried.
NFL Touchdown Dance Tips
Once derided as the “no fun league,” the NFL is having fun with its marketing in the new “Get Ready to Celebrate” campaign.
Bud Light’s Victory Fridges
Cleveland Browns fans found free beer at the stadium and local bars.
- These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
- Browns fans finally open those Bud Light fridges to celebrate a win
— Cleveland Police (@CLEpolice) September 21, 2018
— Bud Light (@budlight) September 21, 2018
— Rod Scott (@fun_rod) September 21, 2018
2018 Update on Twitter Social Media Gurus
Since 2009, BL has provided updates on the number of self-appointed Social Media Gurus, and other Twitter bio social media titles. Here are the trends. Want to know where social media marketing is going? Watch the video below.
Worst Digital Cases
Arby’s is offering people free tattoos inspired by their sandwiches. They include things like an hamburger dripping with cheese with a ribbon that says “We’ve got the meat.” Or you can get a tattoo of their curly fries or their sauce packets.
Arby’s is giving people free tattoos pic.twitter.com/nDLEhklDhd
— NowThis (@nowthisnews) September 18, 2018
Some resources that might help should the unfortunate occur.
- What Is URL Injection
- How To Clean A Hacked WordPress Site
- Google Webmaster Tools
- Anti-Malware Security and Brute-Force Firewall
Marketing, PR, Journalism Not in Top 10 for Raises
Thinking of asking the boss for a raise? Read this first. Then read the Siftly Salary Reports on Strategy, Media and Client Services positions so you know what you’re really worth.
The Tylenol Crisis Communication Case Study
A great video case study of how Johnson & Johnson came back from the Tylenol poisoning crime.
Big Foot Video Attack Ad
US House candidate Dean Phillips of Minnesota takes aim at famously absent Rep Erik Paulsen in a video featuring Big Foot coming out of hiding to find Erik Paulsen.
Shiny New Stuff
A repository of excellent emails, a newsletter and a podcast.
- Minnesota Vikings Chat – David has restarted his blog about his favorite NFL team.
The Daily Numbers