TikTok Algorithm

Beyond Social Media - TikTok Algorithm Remake - Episode 358

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

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Augmented Reality 2.0

Beyond Social Media - Augmented Reality 2.0 - Episode 332

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

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New Prince Music Video & High Times At Coca-Cola?

Beyond Social Media - New Prince Music Video - Episode 241

Episode 241: BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; and much, much more.

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Jessica Alba Burns Customers & Arby's Bids Jon Stewart Adieu

Beyond Social Media Show - Jessica Alba Burns Customers - Episode 107

Co-hosts B.L. Ochman & David Erickson discussed Jessica Alba’s sunscreen fail; the #DisarmTheiPhone campaign; the sad fate of HitchBOT; Telsa’s snake charger; Vanderbilt’s rape tweet; nail polish that detects date rape drugs; emoji campaigns; Arby’s goodbye to Jon Stewart; Old Spice’s Instagram campaign; project UROK; Cecil the Lion Beanie Babies; an amazing Foo Fighters cover song; Twitter’s news tab; plus great new apps and important stats and a lot of stuff in between.

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