TikTok Algorithm

Beyond Social Media - TikTok Algorithm Remake - Episode 358

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

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Stranger Things & New Coke

Beyond Social Media - Stranger Things New Coke - Episode 269

Episode 269: BL and David discuss Coca-Cola bringing back New Coke for season three of Stranger Things and the new Stranger Things-themed Lego set; Vita Coco’s social media pissing match; Amazon’s plans for a voice-activated wearable for healthcare; Spotify’s new podcast production platform; podcasts finally showing up in Google search results; Burger King McDisses Ronald; Salvador Dali comes alive!; Facebook’s Actionable Insights; Apple Podcast’s questionable use of episode landing pages; Hershey’s desperate emoji bars;…and much, much more.

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Technological Totalitarianism & Facebook's Deception

Beyond Social Media - Technological Totalitarianism - Episode 249

Episode 249: BL and David discuss the new revelations of Facebook’s shady response to the Russian infiltration of its network; China ZTE’s exporting of the technological tools of totalitarianism to Venezuela; the Wall Street Journal’s efforts to detect deepfakes; the long-form video trend at YouTube; Firefox Monitor’s data breach notifications; a hilarious response to cheap clients; Facebook’s Most Amazing Dog show; Pandora’s Podcast Genome project; Iceland Foods’ banned Christmas commercial; Coca-Cola’s sappy social media wipe; the GoFundMe fraud story gets fraud-ier;…and much, much more.

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New Prince Music Video & High Times At Coca-Cola?

Beyond Social Media - New Prince Music Video - Episode 241

Episode 241: BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; and much, much more.

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Martin Shkreli Goes To Washington

Beyond Social Media - Martin Shkreli Goes To Washington - Episode 129

Episode 129: Co-hosts B.L. Ochman & David Erickson discussed the potential Twitter timeline algorithm; Pharma Bro’s day at Congress; that Ted Cruz’ super PAC wants to take back some place called Counrty; Esurance’s Super Bowl sweepstakes; the immersive Super Bowl broadcast; Coke’s Gif-maker hijacked; Chipotle’s rush hour gambit; the Trump vs Trump debate; Pantene Dad-Do series; Bose’s found Super Bowl songs; plus great new apps and important stats and a lot of stuff in between.

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Twitter DM Limit Expansion & Snoop Dogg Wants The CEO Gig

Beyond Social Media - Snoop Dogg For Twitter CEO - Episode 100

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s DM expansion; Snoop Dogg’s campaign for Twitter CEO; Safari content blocking capabilities; LeBron’s wardrobe malfunction; Joyce Carol Oates’ outrage; public relations’ PR problem; the Coke/boob challenge; tampons for a cause; GIFographics; yawning billboards; Kid President’s campaign against hunger; plus great new apps and important stats and a lot of stuff in between.

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NHL Bans Live Streaming Video

Beyond Social Media Show - NHL Bans Periscope & Meerkat - Episode 93

Co-hosts B.L. Ochman & David Erickson discussed the National Hockey League’s decision to ban the Periscope and Meerkat live video streaming apps from their games; the Android logo pissing on the Apple logo discovered in Google Maps; Coca-Cola’s Earth Day tweets; Facebook’s new newsfeed algorithm; the Twizzler Challenge; brands embracing pot culture; a suicide prevention effort; kids attacking Dunkin Donuts; artificially intelligent toys; Kinect’s improved motion-detection technology; plus great new apps and important stats and a lot of stuff in between.

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