Beyond Social Media Show, Episode 194
Co-hosts B.L. Ochman and David Erickson discussed how Macklemore’s “Glorious” Grandmother went viral; how Southern Rail put a 15 year-old in charge of its Twitter account; custom sneakers raising funds for the Women Win charity; an algorithm that could save commenting; crowdsourcing the 2017 eclipse; LinkedIn’s Content Insights reports; Happening Now on Twitter; YouTube’s 360 degree heatmaps; Trump’s nasty lawyer; virtual reality smoking; the Internet’s most hated ads; remote-controlled heart attacks; astroturfing Reddit; plus great new apps and stats you should know…and much, much more. On iTunes, Stitcher, Google Play Music, iHeart Radio.
Best Digital Cases
Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’
In the wonderfully sweet video for his song “Glorious” – that quickly went viral – Grammy winning rapper Macklemore traveled to California to surprise and celebrate his beloved grandmother Helen’s 100th birthday with her.
England’s Southern Rail put a 15-year-old boy in charge of its Twitter account. What could go wrong?
- A railway made a 15-year-old boy its Twitter spokesman. It was total chaos, and people loved it.
100 duck-sized horses. A horse-sized duck would be pretty scary! You? ^Eddie
— Southern (@SouthernRailUK) July 11, 2017
Probably a sloth. I can't picture them running away. ^Eddie
— Southern (@SouthernRailUK) July 11, 2017
Hi Eddie, my question is….What's the air velocity of a swallow
— Hairy Angus (@HairyAngus) July 11, 2017
Why do English men always wear socks and sandals on holiday? #AskEddie
— Jules Graham (@_julesgraham_) July 11, 2017
Adidas and Refinery 29 Shoe Design Project Helps Women
Adidas teamed with Refinery 29 to have women artists design a “BOOST the Nation” collection, featuring one-of-kind sneakers for each of the 50 states. They were auctioned off for charity Women Win.
Is Google Saving Commenting From Itself?
Previously, 10 percent of the Times’ articles were open to comments. With a tool called Perspective, from Google parent Alphabet’s tech incubator, to help evaluate comments in bulk, it’s shooting for 80 percent open to comments by the end of this year.
- The New York Times, with a little help from automation, is aiming to open up most articles to comments
- Keeping The Times Civil, 16 Million Comments & Counting
Massive Atmospheric Experiment is Planned for August Solar Eclipse
You can participate in EclipseMob, a crowdsourced effort to conduct the largest-ever low-frequency radio wave propagation experiment during the August 21, 2017 solar eclipse.
LinkedIn Content Insights
LinkedIn is publishing a quarterly report on what it’s users are reading on the platform.
Campaign Recruits Mexican-American Workers to ‘Build the Wall’
Two recent college grads, Jon Gruber and Sterling Stovall, are trying to subvert Donald Trump’s famous phrase, “Build the Wall,” by using it to help connect Mexican-American workers to real construction jobs.
Happening Now On Twitter
The module includes cards for specific events, which users can click on to see a timeline of tweets related to those events.
— JAE HOKES (@JaeHokes) June 12, 2017
Google Earth Director Rebecca Moore told Reuters that Alphabet wants users to post millions of stories, video and photos on its Google Earth platform in the next few years.
- Alphabet wants user-generated content on Google Earth
- Link Two
YouTube Providing Heatmaps For 360 Video Uploads
A video must have at least 1000 views before the heatmap analytics kick in.
Worst Digital Cases
Hack PR Firm Astroturfs Reddit for Political Gain
Hack PR bought upvotes on Fivrr to astroturf their client to the top of Reddit’s r/politics, raising ethical questions.
Most Hated Online Ads
The Nielsen Norman Group quantifies what most of us probably already know.
Patent Application – VR or AR Smoking System
Phillip Morris applied for a patent for a virtual reality/augmented reality smoking system to duplicate the experience, taste and aroma of smoking.
Remote Heart Attacks?
Pacemakers were around for at least 40 years before someone got the bright idea to expose them to the information superhighway, a move that does indeed help doctors assist patients, but it comes with great risk.
Trump Lawyer Threatens Random Stranger
Marc Kasowitz, President Trump’s personal attorney on the Russia case, threatened a stranger in a string of profanity-laden emails. Sounds like the Mafia is in the White House.
- Trump lawyer Marc Kasowitz to critic: ‘Watch your back. . . . I already know where you live’
- Trump Lawyer Marc Kasowitz Threatens Stranger in Emails: ‘Watch Your Back , Bitch’
Shiny New Stuff
An excellent app for finding highly rated content to share on social media – as little as $3 a month
Take Back Your State
Following state legislation that effects you and letting your representatives know your opinion shouldn’t be so ardorous for ordinary people. This new site makes it a lot easier.
WAZE adds voice recording to iOS
Shopping Search Insights
Google has taken the Google Trends keyword research tool and honed it down to just product-related data.
- 15 Secrets To Creating The Perfect Meta Descriptions – David is quoted in this article