adidas Archives - Beyond Social Media

Super Bowl LIII Marketing

By David Erickson | February 3, 2019

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

Sinclair Broadcast Group's Supercut Video & How Carnival Got Its Snap Back

By David Erickson | April 12, 2018

Beyond Social Media - Sinclair Group Script - Episode 224

Episode 224: BL and David discuss how Adidas will make a video for each of the 30,000 Boston Marathon runners; the horrifying Sinclair Broadcasting script compilation; Gaming for Dementia Research; how Carnival got its Snapchat handle back; how to have a shredding party at Office Depot; 9 Amazing April freebies; US government surveillance of journalists and influencers; Cambridge Analytica analysis; invisible cameras that will be everywhere; a complaint about YouTube targeting children’s data; all about the GDPR; a French Mayor’s nasty April Fool’s faux pas; secret honks give Chinese internet censors headaches; and much, much more.

Macklemore's "Glorious" Grandmother & Internet's Most Hated Ads

By David Erickson | July 16, 2017

Beyond Social Media - Mackelmore's Glorious Grandmother - Episode 194

Episode 194: Co-hosts BL Ochman and David Erickson discuss Macklemore’s “Glorious” Grandmother goes viral; YouTube’s 360 degree heatmaps; Trump’s nasty lawyer; Google’s content algorithms; LinkedIn’s content insights; crowdsourcing the 2017 eclipse; the Internet’s most hated ads and much, much more.

Orlando Nightclub Shooting & Mark Zuckerberg Hacked

By David Erickson | June 12, 2016

Beyond Social Media - Orlando Nightclub Shooting - Episode 146

Episode 146: BL and David discuss the online reaction to the Orlando nightclub shooting and Donald Trump’s humblebrag tweet; the Gawker bankruptcy case; Axle Rose’s ill-advised reaction to the Fat Axle Rose meme; Adidas’ misspelled ads; advertising fraud and organized crime; Mark Zuckerberg getting hacked; Twitter passwords for sale; Google’s Trust Score replacement for passwords; the first Google Tango phone from Lenovo; Joe Biden’s open letter; John Oliver buying medical debt; Facebook’s vanishing posts; how Twitter is better than Snapchat; Facebook video comments; mock political ads; a Golden Doodle runs a marathon; Twitter Insiders; and much, much more.

12 Taylor Swift Gifs & Obama's State Of The Union Videos

By David Erickson | January 17, 2015

Co-hosts B.L. Ochman & David Erickson discussed the 12 Taylor Swift Gifs House Speaker John Boehner recently shared; President Obama’s State of the Union trailer videos; the apparent demise of Google Glass; Coldplay’s interactive animated music video; Consumer Electronics Show gadgets, the 12 Monkeys “lighting track”; plus great new apps and important stats and a lot of stuff in between.