Beyond Social Media Show, Episode 226
BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.
Best Digital Cases
VC’s Contest to Replace Facebook
Jason Calacanis, an early investor in Uber, spearheads a contest to find a service to replace Facebook “that is actually good for society” Teams have until 15 June to submit either a video tour, prototype or “full-blown product”. Seven finalists will each receive $100,000 in return for a 6% stake in their business.
Will SmugMug breathe new life into the long-standing photo-sharing platform?
Burger Sneaks Into Movie Theaters
Burger King “hacked” the Whopper into movie theaters in Peru with a concession item that features a layer of popcorn on top that conceals a Whopper and fries lower down in the container.
The Growth Of Podcasts
Edison Research’s latest data indicates that podcasting’s “share of ear” doubled in four years.
Kelloggs’ Playable Record From Chocolate Frosted Flakes
Kellogg’s is releasing an edible and playable record made of Chocolate Frosted Flakes cereal that plays the new release “Hello” from boy band PrettyMuch. The band new music video for seriously inspiid “Hello” features Kellogg’s Tony the Tiger.
Google’s Amazing New Podcast Strategy
Google’s new podcast strategy could exponentially increase podcast audiences. Podcasts will show up in Google Search alongside the text, image, and video results you are used to seeing.
- Exclusive: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide
- Google’s Plan to Make Audio a First-Class Citizen
Turn Social Media Posts Into Letters to Congress Using a Shooting Victim’s Handwriting
Change The Ref and Area 23’s Posts Into Letters initiative, transforms social media posts into handwritten letters to members of Congress. They use the handwriting of Joaquin Oliver, one of 17 people killed during February’s mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida.
- This Initiative Turns Your Social Media Posts Into Letters to Congress Using the Handwriting of a Shooting Victim
- Change The Ref
Worst Digital Cases
Compliments & Insults From Amazon Echo’s Alexa
Oh joy. Amazon’s new Alexa Skill Blueprints let users create personalized compliments, jokes, trivia or insults.
- Amazon will now let you customize your Echo to say personalized compliments and insults
- Amazon Alexa Skills Blueprint
Is Amazon Alexa Teaching Rudeness?
Should we teach our kids to use manners when conversing with our machines?
- Alexa and the Age of Casual Rudeness
- Amazon’s new Alexa-powered Dot encourages kids to use the word ‘please’
Shiny New Stuff
Lanes: A Cool Weekly Planner With Pomodoro
Hover over any task and you will get an option to start it with a Pomodoro timer. Lanes keeps a track of everything, of course.
Researchers have figured out a low-cost way of turning ordinary walls into touch-sensitive devices.
MoviePass changed its plan allowing members to see a movie every day for a monthly fee of $9.95. Now you can see one movie a week. Sigh.
- David’s monthly marketing research reports roundup posts at his agency’s blog:
- FunWalkers – BL’s fun license plates for walkers business