Social Media Marketing Archives - Page 5 of 27

Careful With That Tweet

By David Erickson | June 13, 2020

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

Apple Glass Leaks

By David Erickson | May 22, 2020

Episode 309: BL and David discuss a leak of details for Apple’s reported upcoming augmented reality glasses; DEVO’s face shield PPE; a literal happy hour courtesy of the Finns; the bookcases of the cloistered and famous; a Twitter parasite; cutout customers popullating a restaurant; Playboy’s sexy safe six; Feedly’s Leo AI; Instagram guides; Facebook’s new eCommerce bid; exclusive Twitter threads; the future of conferences; how the debunked viral Plandemic conspiracy spread;…and much, much more.

The American Surveillance State

By David Erickson | May 15, 2020

Beyond Social Media - American Surveillance State - Episode 308

Episode 308: BL and David discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant; IKEA’s furniture fort plans; Twitter’s new policy of labeling COVID-19 tweets; Bud Light bringing back the Real Genius campaign; augmented reality contact lenses; the future of restaurants; Brightcove’s new streaming service, Play TV; free virtual reality collaboration; the negative effects of bad news; the Ants of Facebook; the day Google Play Music died; the State of Social Media Marketing report;…and much, much more.

New Twitter Features

By David Erickson | May 10, 2020

Episode 307: BL and David discuss Twitter’s new moderation tool and potential new features for business profiles; Google’s podcast analytics; Google’s Web Vitals metrics; Facebook’s oversight board; Ryan Reynold’s Mint Mobile commercial; Wendy’s online scavenger hunt; Progressive Insurance works from home; Amazon’s new show, Upload; augmented reality that copy and pastes from real life; Google Lens’ new copy to desktop feature; Jimmy Kimmel’s screw up; 28,000 GoDaddy hosting accounts compromised;..and much, much more.

Great COVID-19 Unfluencing

By David Erickson | May 4, 2020

BL and David discuss the effect COVID-19 has had on the Influencer economy; the leaders weighing in on #PressFreedomDay; how the NFL conducted its first-ever virtual draft; New York City’s Stay The F*ck Home festival; Budweiser’s coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial; the Verification Handbook is now free for all; Apple TV+’s new docuseries Home; billboards saluting doctors; successful email signature signoffs; meet Google Meet, now available to everyone; what honest Zoom meetings would look like; unemployed special effects; Frankestein Live; the coming voice tech explosion; the definition of small- and medium-sized businesses; the coming burn-in catastrophe; daytime streaming statistics;..and much, much more.

Coronavirus Visuals

By David Erickson | April 27, 2020

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

Pandemic Care Packages

By David Erickson | April 20, 2020

Beyond Social Media Covid-19 Care Packages - Episode 304

Episode 304: BL and David discuss the Twitter food drive; Steak Umm’s brilliant tweetstorm; how top New York restaurants are selling care packages & birthday party meals; a wedding photographer’s LEGO shoot; a no-contact haircut solution; virtual reality fitness; art for gerbils; music analytics for voice data; the Whirlpool Kids’ Chore Club; the transcribers of Reddit; some great resources to keep you sane; inbox Google Meet; Discord’s noise-cancelling AI; an email template malfunction;…and much, much more.

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

COVID-19 Commerce

By David Erickson | April 5, 2020

Episode 302: BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

COVID-19 Brand Heroes

By David Erickson | March 29, 2020

Episode 301: BL and David discuss brands that are doing good in the midst of the COVID-19 pandemic; Rotterdam Philharmonic Zoom Concert from musicians’ homes; Product Hunt’s Makers Festival work from home edition; a SuperCalaFragilisticExpialaDocious song about COVID-19; Mucinex fights fake news with “Spread Facts, Not Fear,”campaign; Yelp allows donations to small businesses; COVIDnearyou tracks the spread of the pandemic; work from home resources; a lame Coronavirus PSA by the Ad Council; bad sound and video in local and even national news coverage as reporters and guests work from home; SXSW refusal to give refunds; trump’s Cease & Desist on Democratic ad backfires; why Bill Gates want to lock the whole country down; cool tools to get you through the quarantine; astounding ad spending declines..and much, much more.