Coronavirus Visuals

Episode 305 – April 26, 2020

Topics:

• Twitter Safety
• Free Google Shopping Listings
• Google Verifies Advertisers
• Audible’s Cancel Pause
• Elderly TV
• Coronavirus Visuals
  • Unprecedented Alternatives
  • Vintage Pandemic Posters
  • TV Show Poster Remixes
• COVID-19 Nursery Rhymes
• Coronavirus Rhapsody
• Free Resources for Marketers
• Uncertainty Analytics
• Facebook Psuedoscience Targeting
• Dangerous Amazon Workplaces
• Mobile Voting Efforts
• Public Companies Take Payroll Loans
• Most Popular Audio Brands

During episode 305, BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

Best Practices

Twitter Updates COVID-19 Safety

Twitter announced updates to its COVID-19 information safety actions to flag false or misleading posts.

• Coronavirus: Staying safe and informed on Twitter

We have broadened our guidance on unverified claims that incite people to engage in harmful activity, could lead to the destruction or damage of critical 5G infrastructure, or could lead to widespread panic, social unrest, or large-scale disorder.— Twitter Safety (@TwitterSafety) April 22, 2020

Free Google Shopping Listings

Google is letting any business owner that sells products online list their inventory for free in Google Shopping.

• Google will now let any business list products on Google Shopping for free
• Google Merchant Center

Google To Verify Advertisers Identities

Google will require all advertisers to verify their identities and countries of origin.

• Increasing transparency through advertiser identity verification
• Google Will Make All of Its Advertisers Verify Their Identity

Audible’s Covonavirus Cancel Pause

Audible employed a clever tactic to keep customers from unsubscribing when they really just want to pause.

Greeting Tech-Averse Elders On TV

French telecom brand Orange created an app for families to record messages that’ll play on TV to elderly relatives who lack tech savvy.

• Families in Isolation Can Greet Elderly Loved Ones in a TV Campaign from Orange

Coronavirus Visuals

Alternatives to the overused word “unprecedented”; vintage pandemic posters; and TV shows re-imagined for the COVID-19 era.

• 30 Creative Alternatives to Unprecedented
• Don’t Spit! Pandemic Posters Through the Years
• COVID-19 Treated TV Show Posters
• Jure Tovrljan

COVID Nursery Rhyme

Baby apparel retailer Carter’s has created a nursery rhyme video to help parents talk to very young children about the coronavirus outbreak.

• With Employee-Sourced Video, Carter’s Helps Explain COVID-19 To Kids

Coronavirus Rhapsody

Free ANA Resources for Marketers

Association of National Advertisers is offering many of their member resources free to marketers during the pandemic.

• ANA Community Access
• The Business of Marketing in the COVID-19 Age

Analytics Virtual Panel Discussions

MinneAnalytics is hosting a series of virtual panel discussions every Monday.

• MinneAnalytics Mondays
• How General Mills, Cargill & Medtronic use Predictive Analytics in an Age of Uncertainty

Worst Practices

Two-Faced Facebook

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in “pseudoscience.”

• Mark Zuckerberg post on combatting misinformation
• Want to Find a Misinformed Public? Facebook’s Already Done It

Mobile Voting

Mobile voting should play a role as well, argues Sheila Nix, the former chief of staff to Jill Biden and the current president of Tusk Philanthropies, which has been funding mobile-voting initiatives the past few years.

• Could mobile voting play a role in the upcoming election?

Dangerous Amazon Working Conditions

Workers say Amazon management deleted calendar invites to take Friday off to attend a virtual event to push for more rights and safety.

• Amazon employees shared an event invite to discuss how the company treats its workers. Then it disappeared.

Dishonorable Public Companies

Hundreds of millions of dollars of Paycheck Protection Program funds have been claimed by large, publicly traded companies.

• Here are the largest public companies taking payroll loans meant for small businesses

Shiny New Stuff

BL’s Finds

• This tool automatically transcribes your Zoom meetings as they happen
• Google Art Transfer app lets you add great art to your photos and project them onto your wall
• Printful Launches a New Marketplace Keyword Research Tool

David’s Finds

• Article: How People Read Online
• Report: How People Read Online

Projects

• 150+ Marketers To Follow

Politics

Donald Trump. Unfit. Unwell. Unacceptable

From Republicans for the Rule of Law: A scathing ad focusing on trump’s dangerous, stupid recommendations for drinking disinfectant.

A Spoonful of Clorox

New from satirist Randy Rainbow.

🎶Just a spoonful of Clorox makes your temperature go down…🎶 🌂👨🏼‍⚕️🌈 #ASpoonfulOfClorox #TrumpDisinfectant pic.twitter.com/sQ7VOoyNWk— Randy Rainbow (@RandyRainbow) April 25, 2020

David’s Reads

• Who’s Behind the “Reopen” Domain Surge
• Coronavirus: We’re Not Going Back To Normal
• Minnesota Joins Coalition Of Midwest States Deciding When To Reopen The Economy

Pro Tips

YouTube Timestamps

Weekly Numbers

• The 2020 Infinite Dial Report