Analytics Archives - Beyond Social Media

Disney’s Robotic Groot

By David Erickson | May 24, 2021

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

Clubhouse Competition

By David Erickson | April 3, 2021

BL and David discuss LinkedIn and Spotify going after Clubhouse and a Clubhouse tutorial; a mafioso whose YouTube channel gave him away; new stoner emoji coming for Apple’s iOS; an AI-powered service that animates still headshots; the forthcoming Brave privacy-focused search engine; NFT brand stunts generating publicity; Facebook is removing analytics; Lil Nas X’s satanic shoes; Volkswagen’s April Fools prank backlash; a massive Facebook user data leak; Krispy Kreme’s anti-vaxxer Mondays; Mars candy’s pesterbot;…and much, much more.

Biden Town Hall Ratings

By David Erickson | October 17, 2020

Episode 327: BL and David discuss the viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

Celebrity Conspiracy Debunkers

By David Erickson | July 26, 2020

Episode 317: BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.

Apple Developers Conference Updates

By David Erickson | June 26, 2020

BL and David discuss the most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; some Covid-19 masks that are creepy AF; mobile messaging app stats;..and much, much more.

Coronavirus Visuals

By David Erickson | April 27, 2020

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

Corona Beer Crisis

By David Erickson | February 29, 2020

Beyond Social Media - Corona Beer Virus - Episode 298

Episode 298: BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.

How China Censors American Companies

By David Erickson | October 11, 2019

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

Sarah Silverman Turns A Troll & Cadbury's Full Willy Wonka

By David Erickson | January 7, 2018

Beyond Social Media - Sarah Silverman A Turns Troll - Episode 214

Episode 214: David discusses Sarah Silverman’s compassionate response to a Twitter troll; Life Time Fitness’ decision to ban cable news; the Wellness VR platform pilot program in a senior living facility; Google’s audio-realistic text-to-speech technology; Firefox’s plans to shame insecure sites; Cadbury’s Willy Wonka white chocolate cream eggs; Apple’s long-awaited podcast analytics; Twitter’s video views; Facebook Ad Manager rules; the massive hardware security flaw that has effected all computer processors; a fatal swatting incident; Ajit Pai’s no-show at the Computer Electronics Show; and much, much more.