Beyond Social Media Show, Episode 272

BL and David discuss #QueenOfTheInternet Mary Meeker’s 2019 Internet Trends report; how Radiohead thwarted extortionists; Facebook’s Zuckerberg deep faked; Barney’s pot department; Kraft’s salad frosting; VW’s masterful crisis handling; dangers of thumb drives; text neck woes; how to build a Google Data Studio; difficulties of defining hate; …and much, much more.

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Audio version of Episode 272 of the Beyond Social Media Show

Best Digital Cases

Mary Meeker’s 2019 Internet Trends Report

The Queen of the Internet drops her annual Internet Trends report spanning 333 slides

Zuckerberg Deep Faked

Facebook refused to remove a deep fake video of Nancy Pelosi so two artists and an advertising company created a deep fake of Facebook founder Mark Zuckerberg saying things he never said, and uploaded it to Instagram.

Radiohacked

Radiohead takes a page from Jeff Bezos’ playbook and defangs wannabe extortionists.

Barney’s Adds a Weed Concierge (Dealer)

In March, Barney’s opened cannabis lifestyle shop “The High End” on the fifth floor of its Beverly Hills flagship store, complete with a a “cannabis concierge” (dealer) who can educate customers about the plant and sell them actual weed. The highest priced item costs $9K.

Accessories at Barney's "High End" cannabis studio
Barney’s “High End” Cannabis Studio

Google Data Studio 101

Step by step instructions for getting started with Google Data Studio.

Volkswagen Tackles Its Scandal

A new Volkswagen ad campaign addresses the 2015 emissions scandal that damaged the brand worldwide and spins it into VW’s push into electric vehicles. One ad’s headline: “After a bad buzz, here is a better one.”

https://youtu.be/qEvNL6oEr0U

Salad Frosting

Kraft Heinz is rebrands its ranch dressing to help you #LikeLikeAParent.

Worst Digital Cases

How Modern Life Is Transforming Our Skeletons

Our heads are getting narrower and there’s a curious spiky growth on the back of many people’s skulls. Wait! What?! It’s from looking at our phones all the time!

Time we spend on our cellphones appears to be changing the shape of our heads and causing "text neck."
Cellphone “text neck” has become a common ailment

Thumbjacking

Beware those free conference thumb drives!

Definition Of Hate Speech

The problem with harmful content may be that it cannot be boiled down to an If/Then statement.

It’s a hard computer science problem. It’s also a hard societal problem because we need better frameworks around what is hate speech, what is not. And how do we as a company make those decisions at scale and get it right without making mistakes.

Sundar PICHAI

Popup Hell

Three is two too many!

Screenshot: Popup windows on ClickZ
WTF?!?

Shiny New Stuff

Best Pomodoro Method Timers

This productivity philosophy essentially prompts you to focus on a task for 25 minutes, then take a five-minute break. 

This is how to do the Pomodoro Technique for Productivity

Keyword Research + Content Analysis

Ubersuggest 4.0 is a major upgrade!

The Daily Numbers

Webinar Conversion Rates

Beyond Social Media Hosts

Beyond Social Media Show

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