Beyond Social Media Show, Episode 265

BL and David discuss Google+ is sort of back; social media’s demise; how love disarms hate; Google’s free digital learning center comes to New York City; podcast transcripts from Google; podcast search from Apple; the new frontiers in voice; battling earbuds; Netflix magazine; Spotify gets grabby; new podcast studies and stats; Lego robots …and much, much more.

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Audio for Beyond Social Media Show, Episode 265

Best Digital Cases

Google+ Is Back! (Sort Of)

Google has decided to let discontinued Google+ live on as Google Currents as part of GSuite.

Google Currents will replace Google+ for GSuite users

Apple & Google Podcast Pages

Apple Podcasts has rolled out web-based pages for shows and episodes and Google Podcasts is not far behind.

Is Social Media Over?

British cosmetics firm Lush is closing its UK social media accounts in protest at having to pay to appear in news feeds and battle against algorithms. Is this Chicken Little or a new trend?

Is social media dead

Battle Of The Voice-Activated Earbuds: Apple vs Amazon

Alexa-enabled earbuds appear to be in the works.

Loving Haters

Sprite is taking on social media trolls and haters in a new global campaign, in which it suggests that hate can “neutralized” by words of love.

Spotify Gobbles Up More Podcasts

Spotify acquires Parcast, a producer of scripted podcast series.

Google Opens Free Digital Skills Learning Center in NYC

This week, Google opened a free digital skills training Center at its HQ in Chelsea. The Center is open to all New Yorkers.

 a free digital training center open to all New Yorkers

TheSkimm Newsletter Signup Process

TheSkimm offers a case study in how to think about the newsletter signup experience.

Netflix Print

Netflix is planning its first magazine, but you won’t find it on a newsstand.

Immersive Van Gogh

The French gallery Atelier des Lumieres is hosting a Van Gogh exhibit that combines art and music into immersive experience.

Worst Digital Cases

Burger King Slammed for Culturally Insensitive Ad

Burger King pulled an ad after being accused of racism after showing diners eating burgers with giant chopsticks.

Podcast Host Switcharoo

That feeling when your favorite podcast is suddenly taken over by two strangers.

Shiny New Stuff

Possible Google Inbox Replacements

Here are apps that will help disappointed users of Mailbox, which Google has shuttered

Pod News Podcast & Newsletter

An excellent daily podcast and newsletter delivering podcast and on-demand audio industry news curated by James Cridland.

Lego Robot Building Kit for Kids

Lego’s trying to entice young minds into engineering with its new robot building kit.

Lego's new 553 piece robot building kit is called Spike Prime

Projects

Pro Tips

Always include this field in Contact forms.

Adding a line asking “How did you find us?” to contact forms helps you learn what aspects of your marketing are driving traffic.

Contact form question

The Daily Numbers

Two new surveys shed light on podcast listeners.

Beyond Social Media Hosts

Beyond Social Media Show

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