Bud Light Inebriates Aliens
Beyond Social Media Show, Episode 276
BL and David discuss Bud Light’s meme-jack offer of a special brew for aliens escaping “Storm Area 51” ; NASA’s release of a video recreating the moon landing; Oscar Meyer Weinermobile as an Air BnB-rentable; The VOID’s immersive movie experiences; Twitter’s desktop redesign; Pampers smart diapers; lifestyle content on LinkedIn; Amazon paying users for their data; browser extensions leaking personal data; the Russian FaceApp; newsletter signup clutter; the Spearphone attack on Android devices; copy and paste websites; and much, much more.
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Best Digital Cases
Bud Light’s Alien Beer
Meme-jacking the upcoming “Storm Area 51 “raid, for which 1.7 million people have signed up, Bud Light is offering Space Beer to any aliens who escape that day. The event, as we told you in episode 275, is a joke, started by a satirical Facebook group.
Apollo 11 Moon Landing Video
It’s a beautiful moment — and one that also offers a compelling lesson in leadership and composure.
- NASA Just Released an Amazing New Video Showing What Neil Armstrong Saw During the Final Crucial Moments of the Moon Landing
- Lunar Reconnaissance Orbiter
Oscar Mayer’s Wienermobile Is For Rent On Airbnb
In an attempt to tap into interest in one-of-a-kind experiences and branded overnight stays, Oscar Mayer’s Weinermobile is rentable on Airbnb.
Immersive Movie Experiences
Enter The VOID, a “virtual entertainment center” where real and virtual worlds merge together, to create new environments and visualizations that guests can interact with in real time.
Twitter’s Desktop Redesign
Twitter rolled out a clean new desktop interface with three columns and still no edit button.
Pee Analytics
Pampers announced a line of smart diapers that will track when a baby pees as well as its sleep patterns.
Lifestyle LinkedIn?
The knock on LinkedIn is it’s just the place people go to look for jobs or sell.
- Dogs on treadmills: Publishers are finding LinkedIn isn’t just for business and careers news
- Cheddar: Dogs racing on treadmills
- Cheddar: Butterfly removal
- Wired: Eating in space
- Wired: Male birth control
- USA Today: How to paint your home
- USA Today: Starbucks’ new Tie Dye Frappuccino
- USA Today: Weird products to buy on Amazon
Worst Digital Cases
Amazon Pays Consumers To Track Them
On Prime Day, Amazon offered its customers a $10 coupon in exchange for tracking them all over the web.
Leaky Browser Extensions
As many as four million people have Web browser extensions that sell their every click. And that’s just the tip of the iceberg.
- I found your data. It’s for sale.
- Mystique: Uncovering Information Leakage from Browser Extensions [PDF]
Is FaceApp A Russian Spy?
Soon after it shot to the top of the Apple and Google store charts this week, privacy advocates began waving warning flags about the Russian-made app.
- You downloaded FaceApp. Here’s what you’ve just done to your privacy.
- FaceApp Terms
- FaceApp went viral with age-defying photos. Now Democratic leaders are warning campaigns to delete the Russian-created app ‘immediately’
Signup Clutter
Nine subscription forms on one page!
Spearphone Captures Your Android Phone’s Loudspeaker Data
You know those people who piss you off by having their phone on speaker in public places instead of wearing headphones? If they have Android phones, they’re being hacked.
- New Attack Lets Android Apps Capture Loudspeaker Data Without Any Permission
- Spearphone: A Speech Privacy Exploit via Accelerometer-Sensed Reverberations from Smartphone Loudspeakers [PDF]
Shiny New Stuff
DoNotPay App Automatically Cancels Your Trial Subscriptions
Free HubSpot Email Marketing
Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement from the marketing software provider.
- HubSpot’s free users get a premium upgrade
- Free Email Marketing Tools Now Available in Free HubSpot CRM
Politics
Twitter #FAIL On Trump’s Racism
Twitter failed. They did not label trump’s racist post about the four freshman Congresswomen – or his others that degrade, dehumanize, insult and spur his followers to violence.
Pro Tips
Vet Browser Extensions
- Identify who developed the extension
- Research the developer
- Search for bad press and reviews about the developer
- Only use extensions for specific, narrow purposes
- Download a browser to install for specifically using extensions, rather than using them on your everyday browser
The Daily Numbers
Credo’s 2019 survey had 271 qualified respondents, of which more than half (56%) were US based.
