Spotify’s Playlists for Dogs

Beyond Social Media Show, Episode 292

BL and David discuss Bing’s new business and persona pages; new LinkedIn features; Spotify podcast and playlists for dogs; Google allowing branding in search; TuneIn’s new sonic logo; clever UX; the return of Gary Larson’s The Far Side; Fleeceware in Google Play; eTicketing brings the end of paper tickets; Kohler’s creepy bathroom guy…and much, much more.

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Best Digital Cases

Bing Adds Persona Pages

You can now control how your public persona or brand appears in the Bing search results with Bing Pages (currently in beta). Plus you can promote recent social media posts for free.

• Apply for a Bing Business or Public Persona Page
• Set up a Bing Page for your public persona or business brand
• Set up a free Bing social media post promotion

New LinkedIn Page Features

LinkedIn has rolled out three new useful features for Page adminstrators.

• LinkedIn Brings 3 New Features to LinkedIn Pages

Spotify Playlists for Dogs

Spotify released a nifty tool for pet owners to design playlists dogs, cats, iguanas, hamsters, or birds. As a result, my pup Lucy’s playlist includes Junior Wells, Curtis Delgado (I Want My Dog to Live Longer)  Sonny Blake and Deford Bailey and Robert Petaway (Catfish Blues.) There’s also a 5-hour Podcast for Dogs.

• Create a Spotify Playlist for Your Pet
• My Dog’s Favorite Podcast

Did you know 69% of pet owners sing to their pets? TBH, we’re not that surprised. These stats are barking good. 🐶 #SpotifyPets https://t.co/k2XmzrUlch

— Spotify News (@SpotifyNews) January 15, 2020

Logos In Search

Google is now displaying logos next to the links for search results on the desktop.

• Why Google added little logos next to search results this week
• A new look for Google Search

The format puts a site’s brand front & center, helping searchers better understand where information is coming from, more easily scan results & decide what to explore. Learn more about the new look in our post from last year, when it launched on mobile: https://t.co/Or3YLOHk35

— Google SearchLiaison (@searchliaison) January 13, 2020

TuneIn’s Sonic Logo

TuneIn, the live global streaming and on-demand audio service, has a new sonic logo.

• TuneIn creates sonic logo to extend branding to screen-free listening platforms
• TuneIn
• TuneIn’s Sonic Logo

Clever UX

This HubSpot article uses a very clever user experience technique to subtly display a progress indicator for reading a long story.

• Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

The Far Side Returns

Gary Larson has finally, officially, gone online.

• The Far Side is officially online for the first time, with new comics to come
• The Far Side

Worst Digital Cases

Android’s Fleeceware

Security researchers have exposed “fleeceware” apps that have been downloaded by more than 600 million Android users. When the free trial is up, users are still charge – as much as $69 per week – even when they follow the procedures to cancel and uninstall the app.

• Android ‘fleeceware’ apps caught charging users up to $70 a week after free trials.

eTicketing

What’s so great about eTickets, anyway?

• eTicketing: The death of the paper ticket for sporting events

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Shiny New Stuff

Google Eliminating Chrome Apps

begin phasing out support for Chrome Apps across all operating systems between March 2020 and June 2021. But they are keeping Chrome extensions.

• Chromium Blog – Moving Forward With Chrome Apps

Kohl’s Creepy Bathroom Guy

What the hell?!?

Pro Tips

Measure Closest To The Conversion

Your most reliable metrics are conversion data such as the results measured by Google Analytics Goals, for example.

The Daily Numbers

Google has become the fourth company to reach $1 trillion in market capitalization

• Google’s Climb Toward $1 Trillion

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