Marketing Analytics Archives - Beyond Social Media

Tulsa Race Massacre

By David Erickson | June 7, 2021 |

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

Boomfluencers

By David Erickson | April 18, 2021 |

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

White House Valentines Display

By David Erickson | February 14, 2021 |

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

Spotify’s Playlists for Dogs

By David Erickson | January 22, 2020 |

Episode 262: BL and David discuss Bing’s new business and persona pages; new LinkedIn features; Spotify podcast and playlists for dogs; Google allowing branding in search; TuneIn’s new sonic logo; clever UX; the return of Gary Larson’s Far Side; Fleeceware in Google Play; e-ticketing brings the end of paper tickets; Kohler’s creepy bathroom guy…and much, much more.

Vince Vaughn Stars In Stock Photography For Unfinished Business Promo

By David Erickson | March 14, 2015 |

BSMediaShow 87 - Vince Vaughn- Stock Photography Unfinished Business

Co-hosts B.L. Ochman & David Erickson discussed the photoshopped Vince Vaughn stock photography used to market his Unfinished Business movie release; the latest violent video to go viral; Netflix’s House of Cards native ad; skill-less Millennials; Rudy Giuliani’s latest publicity grab; a rescue adoption video game; why people unfollow brands; Facebook’s Firehose data; plus great new apps and important stats and a lot of stuff in between.