Beyond Social Media Show, Episode 267

BL and David discuss Google’s “Thanos” Avengers Easter Egg; the Sunplugged concert powered by the audience on bicycles; how Earth Day got its name; 2019 Twitter Marketing Trends from SEMrush; #Chimpstagram; Luminary launches; Samsung Galaxy Foldable Phone fiasco; black activists “Zucked” by Facebook; Russians still trolling social media…and much, much more.

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Audio for Episode 267 of the Beyond Social Media Show

Best Digital Cases

Google’s “Thanos” Avengers Easter Egg

Enter “Thanos” in Google search. Click the Infinity Gauntlet on the right side of the page. Get a special treat.

Google "Thanos" Easter Egg

Luminary Launches

A major VC-funded podcast subscription service launches amid controversy.

Sunplugged Music Festival

Finnish energy company Vare highlighted its environmental credentials by putting on a music festival entirely powered by solar panels and audience members on bicycles.

Sunplugged music festival powered by the sun and the audience

How Earth Day Got Its Name

Without Julian Koenig, one of the 20th century’s most innovative advertising writers and the creative force behind memorable campaigns, including for the original Volkswagen Beetle —  Earth Day might not have been a success.

Top 2019 Twitter Marketing Trends – SEMrush Study

SEMrush study data shows that content marketing has the strongest association with digital marketing, while traditional offline marketing is giving up ground.

Top hashtags used on Twitter with #ContentMarketing

Worst Digital Cases

Russians Still Trolling

A Russian troll farm in St Petersburg latched onto wedge issues in America—race, immigration, gun control—and spread disinformation around them online to sow discord in America. The goal was to get Americans off their computers and onto the streets.

#Chimpstagram

Instagram post of a chimpanzee using Instagram went viral for all the wrong reasons.

https://youtu.be/K1ImBESrcQk

Samsung Folds

Samsung’s nearly $2,000 Galaxy Fold could still be one of the most creative devices to come to market in recent years. Right now, though, it looks like the phone flapped its folding wings too close to the sun.

Black Activists Get Zucked

Black activists say talking about racism on Facebook is censored as hate speech. They call it getting “Zucked.”

Shiny New Stuff

Royalty-free illustrations

Non-cheesy royalty-free illustrations.

Chimpcast

Mailchimp has released 14 episodes of a new podcast in which “Remarkable women share pivotal moments in their lives when they had to decide whether to quit or to keep going.”

Brief But Spectacular Podcast

PBS Newshour 2-5 minute, interviews with thinkers, makers, artists and inventors give passionate takes on topics that inspire them.

The Daily Numbers

Brand Social Media Behaviors That Connect With Consumers

Beyond Social Media Hosts

Beyond Social Media Show

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