Beyond Social Media Show, Episode 203
BL and David discuss the NFL’s Inside These Lines commercial response to Donald Trump’s call to fire athletes who protest during the national anthem; the citizen scientist effort to combat Alzheimers; Spotify’s new self-service advertising offering; Google’s Chrome Music Lab experiments; Libsyn’s podcast measurement upgrade; a librarian’s rejection of Melania Trump’s donation of Dr. Seuss books; Twitter’s 280 character tweets; Facebook fake Like farms; and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio.
Best Digital Cases
Citizen Scientists Help Fight Alzheimers
Thanks to an online game called Stall Catcher, research about Alzheimer’s is being crowdsourced to thousands. We’re examining mice brains to find clues that could lead to a drug for Alzheimer’s.
NFL Responds To Donald Trump
In response to Donald Trump’s call to fire NFL players who protest during the national anthem, the league ran a commercial encouraging unity.
Inside these lines, we can bring out the best in each other and live united. pic.twitter.com/nQpUrKFL4T
— NFL (@NFL) September 24, 2017
Google Music Celebration Experiments
Google Chrome’s Music Lab is a collection of experiments that let anyone, at any age, explore how music works. They’re collaborations between musicians and coders, all built with the freely available Web Audio API.
The music streaming service is launching a self-serve platform called Spotify Ad Studio that cranks out audio ads that can then be targeted to Spotify’s roughly 90 million users who listen to music for free with commercials.
Dear Mrs Trump: School Librarian Rejects Gift of Racist Dr Seuss Books
Cambridgeport, Mass school librarian Liz Phipps Soeiro (one of the few school librarians in the US) explains to Melania Trump why she made a bad choice in the books she sent for National Read a Book Day – and why her school won’t be keeping them.
Libsyn Upgrades Podcast Analytics
Audio hosting service Libysn is upgrading its podcast analytics capabilities to conform with the Interactive Advertising Bureau’s podcast download standard.
- Stats Overhaul, IAB Compliance And Your Podcast’s Stats: Libsyn Company Announcement
- IAB Podcast Measurement Guidelines
Worst Digital Cases
Twitter Tests Lengthening The 140-Character Tweet
Bad idea! Gives Trump more space, for one thing!Goes against what Twitter is about!
- Giving you more characters to express yourself
- Why oh Why is Twitter Doing #280?
- Why Twitter Expanded to 280 Characters
TWITTER USERS: It would be nice if you stopped people making death threats.
TWITTER: OK, but what if those death threats could be LONGER?
— Mike Drucker (@MikeDrucker) September 26, 2017
We expected (and ❤️!) all the snark & critique for #280characters. Comes with the job. What matters now is we clearly show why this change is important, and prove to you all it’s better. Give us some time to learn and confirm (or challenge!) our ideas. https://t.co/qJrzzIluMw
— jack (@jack) September 27, 2017
Facebook Collusion Networks
Researchers say a security loophole has allowed at least a million Facebook accounts, both real and fake, to generate at least 100 million “likes” and comments as part of “a thriving ecosystem of large-scale reputation manipulation.”
Guggenheim Pulls Three Animal Cruelty Exhibits
This week, the Museum finally pulled three bizarre exhibits featuring live animals fighting for their lives – after 700,000 people signed a petition against the cruelty.
- Art or animal cruelty? Guggenheim pulls display of live reptiles fighting for survival.
- Art and China after 1989: Theater of the World
- Guggenheim Museum pulls three artworks featuring animals after threats of violence
- ASPCA Objects to Animal Cruelty in Guggenheim Museum Exhibit “Art and China after 1989: Theater of the World”
- Guggenheim Statement Regarding Works in “Art and China after 1989: Theater of the World”
Given the nightmare that is email, these apps are worth a look and perhaps a try.
Video Ad Creation Automation
YouTube is rolling out a new tool, called Director Mix, to make it easier for marketers to churn out hundreds, if not thousands of variations of video ads.
In case you want to know what he’s tweeting, but you’re too disgusted to type his name, go to this site instead.
- 15 Ways Marketers Can Optimize For Visual Search – David quoted among the experts