Beyond Social Media Show, Episode 279
BL and David discuss the social media generated AlienStock Festival; By All Means podcast sponsorship; podcasts now play in Google search results; moodvertising; Google adds augmented reality (AR) to map directions; Friends is LEGOized; a job for a couch potato; a lawsuit aims to silence a Pulitzer Prize winning journalist; US Soccer Federation demonstrates how not to handle a PR crisis; Facebook unpublishes pages; Samsung’s delete fest; Facebook’s face scamming; eraser ads…and much, much more.
Best Digital Cases
Matty Roberts, who started the joke “Storm Area 51, They Can’t Stop All of Us” is now planning Alienstock, a three-day, all alien festival with music and dance – and, hopefully, aliens. Two million people say they’re going.
- Alienstock Festival website
- Rachel, NV website
- He got 2 million people to say they’d storm Area 51. Now he’s planning an alien festival.
By All Means Podcast
What does it take to build a business? Change an industry? Lead with purpose? By All Means sits down with entrepreneurs and leaders who make business work in Minnesota—and beyond. Learn the stories behind some beloved brands, and the ones you’ll want to know next. Discover how they got started and gain insights to apply to your own ventures.
Google Adds Podcast Playbacks to Search Results
Google added playback results to search – putting native audio in Google search results for instant play podcast episodes. You have to include the word “podcast” in the search.
Moodvertising Instagram Ad
Moodvertising’s Instagram ad uses cultural touchstones to capture and maintain users’ attention.
- Episode 277: LinkedIn animated ad
Google AR Maps
Google Maps is rolling out its augmented reality navigation, Google Live View for walking directions.
Friends is getting the LEGO treatment for the 25th anniversary of the show.
Job Opening for Couch Potato
Pockies, the Australian boxer shorts with pockets, seeks an American to spend one day on your couch to test one of our boxer shorts. Salary: $500.
Worst Digital Cases
Pulitzer Prize winning journalist Carole Cadwalladr is being sued personally by a millionaire who was implicated in her reporting linking Cambridge Analytica, Trump and Brexit. She has started a GoFundMe page to help with massive legal bills.
- Journalist behind Cambridge Analytica story launches crowd-funder after libel threat
- Cadwalladr’s GoFundMe Campaign “Democracy- The Fight Back.”
Facebook Page Unpublishing
Facebook’s guidance to business page admins when the company unpublishes a page is vague and unhelpful.
How Not to Handle a PR Crisis
Instead of negotiating, the U.S. Soccer Federation has hired two Washington lobbying firms to push back against claims that it pays the women’s national team less than half of what it pays the men’s team.
Facebook is no longer scanning users photos by default, but the policy explaining it is muddled at best. Check your settings: the face recognition feature may be enabled without you realizing it.
- Check your face recognition settings here
- Now is a good time to check your Facebook facial recognition settings
Samsung’s latest phone has no headphone jack and so they’re furiously deleting the ads that made fun of iPhone when Apple took away the headphone jacks.
- Samsung’s Ditching The Headphone Jack and Furiously Deleting Its Ads That Made Fun of Apple
- Samsung spent years trolling Apple in commercials. Now it’s cloning an iPhone feature it mocked and has deleted the ads.
Shiny New Stuff
A gallery of real world marketing case studies, updated every day. The site also has a newsletter to send you the most recent updates.
A great list of 15 Massive Open Online Courses.
A collection of the best landing pages with a focus on copywriting and design, by category.
- B.L.’s latest article for YPO – Feeding The Soul: Grocer Jeff Brown Tackles Philadelphia’s Food Deserts
- B.L.’s rescue puppy, Lucy, has her own Instagram page