Beyond Social Media Show, Episode 185
BL and David discuss the gaming of the government’s Alien Hotline, a horny rhino who went viral on Tinder, the Pope’s stirring TEDtalk, #TruthIs, Heineken’s smart #OpenYourWorld campaign, LinkedIn’s new targeting, The NY Times on Snapchat Discover, Twitter’s bot infestation, great new apps and stats you should know…and much, much more.
Best Digital Cases
Pope Francis Does Surprise TED Talk
In a beautiful, powerful and hopeful message, he said: The first Pope to give a TED Talk, his Holiness Pope Francis spoke directly from Vatican City. He said “A single individual is enough for hope to exist, and that individual can be you.” He also talked about the risks of drinking gin on an empty stomach.
- Pope Francis TED TALK: Why the Only Future Worth Building Includes Everyone
Trump’s Alien Hotline
The Trump administration’s attempt at turning a Homeland Security telephone number into a tool to turn people against one another appears to have backfired to hilarious effect.
When Mars sends their people, they aren't sending their best!
Call 1-855-48-voice to report these sightings. pic.twitter.com/QxUJoGFkF9
— Liberal Venom (@LiberalVenom) April 28, 2017
The # for Trump's hotline to report "criminal aliens" is 855-48-VOICE
Please do not call this number to describe plots of X-Files episodes.
— HAUNTED APPLEBEE'S (@dubsteppenwolf) April 27, 2017
Last Rhino Stud Joins Tinder To Save His Species
“I don’t mean to be too forward, but the fate of my species literally depends on me,” reads his profile. “I perform well under pressure. I like to eat grass and chill in the mud. No problems. 6 ft tall and 5,000 pounds if it matters.”
Vintage Guitar Reviews
Willie’s American Guitars reviews beautiful vintage American guitars on Facebook.
NY Times Launches Snapchat Discover Daily
At 6 a.m. every morning, in the Snapchat Discover section, “All the news that’s fit to print” will be transformed into an edition on Snapchat. It’s a smart move for one of the world’s oldest and most respected newspapers to dedicate resources to a young app.
- Introducing All the News That’s Fit to Snap
- How to find The New York Times on Snapchat
- Snapchat Discover has a new publisher: The New York Times
Nissan Star Wars Test Drive
Take a Nissan Rouge for a spin amidst the chaos of a Star Wars battlefield.
Heineken’s Great New Ad – Political and Smart
The company’s #OpenYourWorld campaign is the exact opposite of what we’ve come to expect from decades of beer ads. And from Pepsi’s recent Kendall Jenner ad #fail.
New York Times‘ Truth Is Ad Campaign
The New York Times‘ Truth Is advertising campaign continues with another creative and clever ad.
Commuter Barbie – Quintessential New Yorker
Carina Hsieh has created a Barbie parody video that perfectly captures New York City commuting – complete with Starbucks coffee cup and coffee-stained New Yorker Magazine.
Bing is incorporating data from LinkedIn profiles into search results and LinkedIn finally gets retargeting capabilities.
Worst Digital Cases
Twitter’s Bot Infestation
Twitter’s bot problem is a danger to democracy. What should we do about it?
- Twitter Has a Serious Problem—And It’s Actually a Bigger Deal Than People Realize
- Social bots distort the 2016 U.S. Presidential election online discussion
United Airlines Epic PR #FAIL (Updated)
Just when you think it can’t get worse, it does. Some reports released under the Freedom of Information Act show that Officer says ‘minimal but necessary force’ used on United passenger. And then they kill the world’s largest bunny rabbit under “mysterious circumstances.”
- Now United’s killing fluffy bunnies! Son of the world’s biggest rabbit dies on United flight.
- What’s Next Blog: Chronology of United Airlines’ Epic PR #FAIL (Updated)
- Officer says ‘minimal but necessary force’ used on United passenger
Shiny New Stuff
Claim a PayPal link w/your own name at https://www.paypal.me – very cool! Customers can see your link on any of their devices, enter a payment amount, log in, and money is sent to you in an instant.
Mine is paypal.me/BLOchman
A tool for understanding the technological infrastructure of a site for link building, search engine optimization and competitive analysis purposed.
- Screaming Frog
- Related link
Total Solar Eclipse Postal Stamp
The US Postal Service will soon release a first-of-its-kind stamp that changes when you touch it. The Total Solar Eclipse Forever stamp, which commemorates the August 21 eclipse, transforms into two images of the Moon from the heat of a finger.
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
- whatsnextonline.com -Digital Strategy, Online Event Production & Social Video
- Google Plus
- What’s Next Blog