Customer Experience Archives - Beyond Social Media

TikTok Algorithm

By David Erickson | August 2, 2021

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

Alexa’s Brand Voices

By David Erickson | February 15, 2020

Episode 296: BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more..

Brand Food Fights

By David Erickson | August 3, 2019

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

Bud Light Inebriates Aliens

By David Erickson | July 20, 2019

Episode 276: BL and David discuss Bud Light’s offer to aliens escaping Area 51 of a specialty brew; NASA’s release of a video recreating the moon landing; Oscar Meyer Air BnB-rentable Weinermobile; The VOID’s immersive movie experiences; Twitter’s desktop redesign; Pampers smart diapers; lifestyle content on LinkedIn; Amazon pays users for their data; browser extensions leaking personal data; the Russian FaceApp; newsletter signup clutter; the Spearphone attack; copy and paste websites; and much, much more.

The Grinch Saves At Ebates & 3D Facebook Photos

By David Erickson | November 5, 2018

Beyond Social Media - Grinch Saves At Ebates - Episode 247

Episode 247: BL and David discuss the global Google employee walkout; Ben & Jerry’s Pecan Resist ice cream; new Facebook 3D photos; brevity rules on Twitter; the Grinch shops on Ebates; Bing offers LinkedIn targeting in search ads; standup comedy visualized; Disney bedtime soundtracks for kids via Google Home; the Devil’s Triad; dead digital celebrities; Facebook fake ad problems persist…and much, much more.

Spotting Fake News & Dunkin' Donuts' Tiny Home

By David Erickson | October 21, 2018

Beyond Social Media - Spotting Fake News - Episode 245

Episode 245: BL and David discuss misplaced trust on social media; Lacta’s 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha’s “Most Vicious Cycle” video; Carvana’s car vending machines; scientists outing Bots; Dunkin’ Donuts’ tiny house powered by coffee; Twitter’s new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz’ failed Facebook livestream; Dictionary.com dissing 45…and much, much more.