Marketing News
Guggenheim Punks Trump & Elton John's 360 Retirement Tour
Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.
Read MoreLogan Paul Is Still Appalling & 2018 Women's March
Episode 215: Co-hosts B.L. Ochman and David Erickson discussed the 2018 Women’s March; the best of the Consumer Electronics Show; a Saudi camel beauty contest scandal; a clever convention positioning tactic; the Natural Light Super Bowl ad offering to pay down student debt; a Google Street View soundtrack; Vikings quarterback Case Keenum’s virtual reality training; Hawaii governor’s Twitter password problem; YouTube moving the goal posts on small time creators; Logal Paul’s slap on the wrist; Donald Trump’s media attacks; HP Spectre’s unfortunate naming problem; the latest Edelman Trust Barometer; Starbucks attacked with fake news; the Steve Bannon and Brietbart conspiracy to sink Twitter; plus great new apps and stats you should know…and much, much more.
Read MoreSarah Silverman Turns A Troll & Cadbury's Full Willy Wonka
Episode 214: David discusses Sarah Silverman’s compassionate response to a Twitter troll; Life Time Fitness’ decision to ban cable news; the Wellness VR platform pilot program in a senior living facility; Google’s audio-realistic text-to-speech technology; Firefox’s plans to shame insecure sites; Cadbury’s Willy Wonka white chocolate cream eggs; Apple’s long-awaited podcast analytics; Twitter’s video views; Facebook Ad Manager rules; the massive hardware security flaw that has effected all computer processors; a fatal swatting incident; Ajit Pai’s no-show at the Computer Electronics Show; and much, much more.
Read MoreNet Neutrality Fallout & Tweetstorms
Episode 213: David Erickson discussed the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter’s new tweetstorm button and how to use it; the rollout of Twitter’s new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney’s Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple’s acquisition of Pop Up Archive’s podcast search engine; Gmail’s newsletter unsubscribe feature; Facebook’s new domain verification requirement for page owners; BuzzSumo’s study of the most-shared articles of 2017; Facebook’s admission that it can make you depressed; plus great new apps and stats you should know…and much, much more.
Read MoreBud Light's Dilly Dilly Cease & Desist
Episode 212: David discusses Spotify opening up to podcasts; Budweiser Light’s crafty cease and desist letter to Modist Brewing; Wine label design and the stories they tell; YouTube Creator Studio’s rebranding and revamping; Google Map’s new wakeup call feature; Google’s expansion of meta descriptions; video technology that literally changes a leopard’s spots and lip syncs Barack Obama…and much, much more.
Read MoreBud Light's 6-Second Dilly Dilly Ad & Bloomberg's Twitter TV
Episode 211: David Erickson discussed the Bud Light Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.
Read MoreExpanding Thanksgiving Pants & Pixar's Coco VR
Episode 210: Co-hosts B.L. Ochman and David Erickson discussed Stovetop’s Thanksgiving Dinner Pants; Disney Pixar’s Coco VR experience; the latest search ranking factors from SEMRush and Searchmetrics; Washington Post’s counterpoint AI; the New Zealand Coffin Club viral video; a pot subscription service; iPhone X’s fraudulent faces flaw; BoingBoing’s Net Neutrality popup alert; algorithmic threats to journalism; the MakeApp app; Greta Van Susteren’s sorry Sorry app; popping pimple fingernails; LG’s mosquito-repellant Phones; plus great new apps and stats you should know…and much, much more.
Read MoreFacebook's Nude Photos, Kremlin Cash & 280 Tweets
Episode 209: BL and David discuss Facebook’s request for your nude photos; Facebook and Twitter 2016 election ads and the Kremlin money behind them; Tiffany’s disgusting “Everyday Items”; Twitter’s move to 280 characters; an epic home-made car ad; Dave’s Moovember progress; a puppy and a little girl re-united after dastardly thieves took her 8-week-old Labrador…and much, much more.
Read MoreDomain Shadowing & LinkedIn Video Ads
Episode 208: Co-hosts B.L. Ochman and David Erickson discussed the shadow sub-domain hacking of the Trump organization; LinkedIn’ video advertising trial; a Twitter bot-hunting bot; David’s Movember challenge begins; VR for PTSD; a Virtual Museum; Reddit’s nicewashing; Facebook’s problems overseas; Facebook’s declining organic visibility; Google Drive gets parked; an app that listens to your clunking automobile; plus great new apps and stats you should know…and much, much more.
Read MoreBurger King's #NoBully Campaign & Twitter's New Political Ad Transparency
Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.
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