David Erickson, Author at Beyond Social Media

Historical Barbies & Jurassic World Alive AR

By David Erickson | March 8, 2018

Beyond Social Media - Historical Barbies - Episode 220

Episode 220: BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more.

March For Our Lives Video & Voice Activated Pokemon

By David Erickson | March 4, 2018

Beyond Social Media - March For Our Lives Video PSA - Episode 219

Episode 219: BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; …and much, much more.

Black Panther Autocomplete Interview & The AI Apocalypse

By David Erickson | February 22, 2018

Beyond Social Media - Black Panther Autocomplete - Episode 218

Episode 218: BL and David discuss an autocomplete Black Panther interview; Twitter amping up the news while Facebook flounders; the Amazon Pollycast; Bloomberg’s Twitter TicToc; the lonely dog that went viral; Lucky Charms gets mythical; Watson gets embedded in virtual and augmented reality; the Marketoonist; the coming artificial reality apocalypse; the next chapter in Net Neutrality repeal; a clumsy, milky metaphor; Gmail gets AMPed; concussion spotting technology; and much, much more.

Drake's God Plan Video

By David Erickson | February 17, 2018

Episode 217: BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more.

Guggenheim Punks Trump & Elton John's 360 Retirement Tour

By David Erickson | February 1, 2018

Beyond Social Media - Trump Gold Toilet - Episode 216

Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.

Logan Paul Is Still Appalling & 2018 Women's March

By David Erickson | January 26, 2018

Beyond Social Media - Logan Paul - Episode 215

Episode 215: Co-hosts B.L. Ochman and David Erickson discussed the 2018 Women’s March; the best of the Consumer Electronics Show; a Saudi camel beauty contest scandal; a clever convention positioning tactic; the Natural Light Super Bowl ad offering to pay down student debt; a Google Street View soundtrack; Vikings quarterback Case Keenum’s virtual reality training; Hawaii governor’s Twitter password problem; YouTube moving the goal posts on small time creators; Logal Paul’s slap on the wrist; Donald Trump’s media attacks; HP Spectre’s unfortunate naming problem; the latest Edelman Trust Barometer; Starbucks attacked with fake news; the Steve Bannon and Brietbart conspiracy to sink Twitter; plus great new apps and stats you should know…and much, much more.

Sarah Silverman Turns A Troll & Cadbury's Full Willy Wonka

By David Erickson | January 7, 2018

Beyond Social Media - Sarah Silverman A Turns Troll - Episode 214

Episode 214: David discusses Sarah Silverman’s compassionate response to a Twitter troll; Life Time Fitness’ decision to ban cable news; the Wellness VR platform pilot program in a senior living facility; Google’s audio-realistic text-to-speech technology; Firefox’s plans to shame insecure sites; Cadbury’s Willy Wonka white chocolate cream eggs; Apple’s long-awaited podcast analytics; Twitter’s video views; Facebook Ad Manager rules; the massive hardware security flaw that has effected all computer processors; a fatal swatting incident; Ajit Pai’s no-show at the Computer Electronics Show; and much, much more.

Net Neutrality Fallout & Tweetstorms

By David Erickson | December 19, 2017

Episode 213: David Erickson discussed the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter’s new tweetstorm button and how to use it; the rollout of Twitter’s new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney’s Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple’s acquisition of Pop Up Archive’s podcast search engine; Gmail’s newsletter unsubscribe feature; Facebook’s new domain verification requirement for page owners; BuzzSumo’s study of the most-shared articles of 2017; Facebook’s admission that it can make you depressed; plus great new apps and stats you should know…and much, much more.

Bud Light's Dilly Dilly Cease & Desist

By David Erickson | December 11, 2017

Beyond Social Media - Bud Light Dilly Dilly Cease & Desist - Episode 212

Episode 212: David discusses Spotify opening up to podcasts; Budweiser Light’s crafty cease and desist letter to Modist Brewing; Wine label design and the stories they tell; YouTube Creator Studio’s rebranding and revamping; Google Map’s new wakeup call feature; Google’s expansion of meta descriptions; video technology that literally changes a leopard’s spots and lip syncs Barack Obama…and much, much more.

Bud Light's 6-Second Dilly Dilly Ad & Bloomberg's Twitter TV

By David Erickson | December 1, 2017

Beyond Social Media - Bud Lite Dilly Dilly - Episode 211

Episode 211: David Erickson discussed the Bud Light Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.