Google Becomes Alphabet & Target's Customer Service Troll
Beyond Social Media Show, Episode 108
Co-hosts B.L. Ochman & David Erickson discussed Google’s restructuring as Alphabet; Hillary Clinton’s emoji fail; Bic pens dissing women…again; Edelman’s climate stance conundrum; Google’s diminishing map pack; Target’s trolling “customer service” rep; Twitter’s customer service playbook; political photoshopping; Moz’s new search engine ranking factors; plus great new apps and important stats and a lot of stuff in between. Image courtesy Marle Buyens.
Worst Digital Cases
- Hillary’s Foray Into Emoji Politics Didn’t Go So Well
- Bic Pens’ Women’s Day Salute Offends Women
- Edelman Loses Executives And Clients Over Climate Change Stance
- Google Reduces Map Pack From 7 To 3
- Troll Responds To Complaints About Gender Labels as Target Customer Service Rep
Best Digital Cases
- Google Is Now Alphabet
- Which Google Brands Will Benefit From Alphabet? – (David quoted in this article)
- Transforming Customer Service On Twitter With A New Playbook And New Ecosystem Solutions
- Hillary And Jeb Photoshop Battle On Twitter
- Moz Search Ranking Factors
Shiny New Stuff
- Blab.im – Another live-streaming video solution
Projects
- 31 Must-Follow Content Marketers In 2016 – (David included in this list)
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The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
David Erickson
- David Erickson on Google Plus
- @derickson
- @TheDailyNumbers
- e-Strategy Content Marketing Blog
- e-Strategy Trends
- Success @ Creative PR
- eStrategy YouTube – Marketing Videos
B.L. Ochman
- BL Ochman on Google Plus
- Maximum-Plus.com – Online Event Production & Coaching for Google+ Success
- @WhatsNext
- What’s Next Blog
- Whats Next Blog on YouTube