Target Archives - Beyond Social Media

Coral Graszer Interview

By David Erickson | July 25, 2021 |

Host David Erickson interviews Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Massive Twitter Hack

By David Erickson | July 17, 2020 |

Beyond Social Media - Twitter Hack - Episode 315

Episode 315: BL and David discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple;..and much, much more.

Twitter Gets Vocal

By David Erickson | June 19, 2020 |

BL and David discuss Twitter’s new voice tweet feature; Target recognizing Juneteenth; Spotify lands DC comics for scripted drama podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get the joke; Facebook’s Ad Library spying tool; Trump’s Nazi ads removed; Flipboard’s Fox News problem; #RIPTacoBell trends; A PR person from hell;..and much, much more.

Alexa’s Brand Voices

By David Erickson | February 15, 2020 |

Episode 296: BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more..

How China Censors American Companies

By David Erickson | October 11, 2019 |

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

REI Opts To #OptOutside & Target Haunts A House

By David Erickson | November 1, 2015 |

Beyond Social Media - REI OptOutside - Episode 118

David Erickson discussed Google’s Kansas City fiber outage and Fox Sports’ video outage during Game One of the World Series; REI’s Black Friday outage and call to #OptOutside; Google’s new embrace of podcasters; Target’s Halloween House on Hallow Hill video series; Usher’s Don’t Look Away facial-recognizing music video; the tilt-shift video trend; plus great new apps and important stats and a lot of stuff in between.

Reddit Launches Brand-Friendly Upvoted

By David Erickson | October 18, 2015 |

Beyond Social Media - Upvoted - Episode 116

Co-hosts B.L. Ochman & David Erickson discussed a meerkat love triangle; Target’s porn problem; #NoBra Day; Jack Dorsey’s firing memo; live-streaming a drunk drive; Apple blocks an ad-blocker app; a Mac & Cheese apology; reddit’s Upvoted launch; YouTube’s feature film debut; the science of Dressgate; Twitter’s video revenue share; a tweeting chicken; a mobile-less world; plus great new apps and important stats and a lot of stuff in between.

Force Friday & Hipster Barbie

By David Erickson | September 6, 2015 |

Beyond Social Media - Force Friday - Episode 110

Episode 110: Co-hosts B.L. Ochman & David Erickson discussed Burger King’s McWhopper peace offering; Rand Paul’s #StandWithPaul app fiasco; the role of war photographers and the image of a drowned Syrian refugee boy; Hulu’s new kinda ad-free version; the Love Has No Labels campaign; the new streaming video platform Blab.im; Feed America’s #Spoontember campaign; Disney’s Force Friday marketing blitz for Star Wars: The Force Awakens; the hilarious Hipster Barbie Instagram account; a PSA video from an acid attack survivor; plus great new apps and important stats and a lot of stuff in between.

Google Becomes Alphabet & Target's Customer Service Troll

By David Erickson | August 15, 2015 |

Google Alphabet - Beyond Social Media - Episode 108

Co-hosts B.L. Ochman & David Erickson discussed Google’s restructuring as Alphabet; Hillary Clinton’s emoji fail; Bic pens dissing women…again; Edelman’s climate stance conundrum; Google’s diminishing map pack; Target’s trolling “customer service” rep; Twitter’s customer service playbook; political photoshopping; Moz’s new search engine ranking factors; plus great new apps and important stats and a lot of stuff in between.

50 Shades Of Marketing

By David Erickson | February 14, 2015 |

Epoisode 83: Co-hosts B.L. Ochman & David Erickson discussed the many marketers who are culturejacking the 50 Shades of Grey movie release; Jon Stewart’s exit from The Daily Show; the best and the worst of the Taylor Swift marketing machine; Google shutting down Helpouts; Facebook’s Legacy pages; plus great new apps and important stats and a lot of stuff in between.