LinkedIn Voicemail, Augmented Therapy & Ryan's Toy Line
Beyond Social Media Show, Episode 237
BL and David discuss LinkedIn’s new voicemail feature; autism therapy via Google Glass; the value of long-form content; government regulation of social media; Google’s new mobile search results for events; six-year-old toy reviewer Ryan’s new line of merch; illustrations of decaying social media; a gross chicken virtual reality experience; the social media backlash over an ISIS burger; and much, much more.
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Best Digital Cases
Google Glass Therapy
Google Glass is showing promise as a tool to help children with autism better learn to read facial expressions and navigate social situations.
The Case For Long-Form Content
Your chances of going viral have gone way down in recent years. While there are exceptions, people are less and less likely to share content — and that has major consequences for brands. Why?
- Data shows people want serious long-form content — and brands need to take note
- Content Trends for 2018
How Democrats Would Crack Down on Big Tech
In a policy paper obtained by Axios, Senate Intelligence Committee Vice Chairman Sen. Mark Warner’s (D-VA) office laid out an intelligent way to handle misinformation, disinformation and the exploitation of technology on big tech platforms.
- Scoop: 20 ways Democrats could crack down on Big TechOne
- Read Sen Warner’s report
- Removing Bad Actors From Facebook
Google Event Search
Google has rolled out smart event searching on mobile devices.
Six Year-Old YouTube Star #Ryan Gets His Own Toy Line
Ryan, the six year-old boy whose toy reviews have drawn billions of views on YouTube will debut his own line of slime, stuffed animals and other merchandise at Walmart Inc next month.
- Six-year-old YouTube star brings his own toy line to Walmart
- Ryan’s Toy Reviews 15.5 Million Subscriber YouTube Channel
Distressed Social Logos
Romanian graphic artist Andrei Lacatusu has created a series of illustrations depicting decaying social media logos.
- Artist imagines faded and abandoned signage for social media giants
- Social Decay
- Andrei Lacatusu’s Instagram
Worst Digital Cases
Get A Clucking Clue
National Chicken Council tells us more than we’d ever want to know about where our chickens come from, what they were fed and how they were murdered. So they created a VR experience to give us a clucking clue. Caution: content may be upsetting to vegans and vegetarians.
ISIS Burgers
The perils of a broken social marketing process and the misjudgement of youth.
https://twitter.com/ValorCorp/status/1021511798711877632
https://twitter.com/ValorCorp/status/1021512138811224066
https://twitter.com/ValorCorp/status/1021514653212573697
Thank you Michael for having the moral courage to apologize and make amends for the abhorrent use of Jim's execution photo. #moralcourage @JamesFoleyFund #IRunforJim Come join the Foley Freedom Run on October 20th in Washington DC and virtually worldwide https://t.co/P14LF4DNt9
— James W. Foley Legacy Foundation (@JamesFoleyFund) July 31, 2018
LinkedIn Voice Mail
LinkedIn is rolling out the ability to record and send voice messages up to one minute in LinkedIn Messaging.
- Voice Messaging on LinkedIn: Giving You More Ways to Have Conversations
- LinkedIn has voicemail now, but please, don’t use it
- LinkedIn adds the voice messaging feature you weren’t missing
- LinkedIn adds voice messages for some reason
Shiny New Stuff
Animatic
The free Animatic app ets you embrace your inner cartoonist by layering your iPad or iPhone drawings to create animations. You can send them to friends by text, add them to social media or send your animations directly to Adobe Photoshop CC, or upload them to Creative Cloud Files
https://www.instagram.com/p/BjLz-hBAo74/?taken-by=getanimatic
Podcast Guests
The Help A Reporter Out for podcasters.
Google Marketing Tools
Free tools for marketing, including Google Culture and Trends where you can find out what people in your target category are searching for;Competitive Highlights to learn where you stand against others in your industry; YouTube trends and many more.
Projects
- Marketing Reports Roundup for July – David’s post of marketing research published last month
The Daily Numbers
Politics
LinkedIn Voice Mail
LinkedIn is rolling out the ability to record and send voice messages up to one minute in LinkedIn Messaging.
Georgia Lawmaker Quits After Dropping Pants, Shouting Slurs On Sacha Baron Cohen Show
Georgia state Rep. Jason Spencer (R) — who bared his buttocks and yelled racial slurs on camera in an episode of Sacha Baron Cohen’s satirical Showtime series “Who Is America?” — has resigned from the legislature.
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