Beyond Social Media Show, Episode 217
BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more.
Best Digital Cases
Drake Drops God’s Plan
The video starts “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.”
- Watch Drake’s Million-Dollar Donation Spree in ‘God’s Plan’ Video
- Thank Me Later: 10 of Drake’s Most Charitable Moments
We Are On Alexa!
Alexa, play the “Beyond Social Media Show Podcast.”
- Amazon patented a way to tell Alexa to ignore “Alexa”
- Audible command filtering
- Here’s Why Alexa Won’t Light Up During Amazon Super Bowl Ad
- Teaching Alexa when not to respond
Antidote to Bad News
Depressed and anxious reading your social feeds and the daily horrible news and rancor? Two journalists have the antidote we all need.
- Turning to ‘good news’ in troubled times: How two journalists took charge
- In Better News
- HuffPost Good News
- Today Show Good News
Welcome To Minnesota
Surly Brewing kills it with a content marketing piece that newsjacks Super Bowl LII.
The Graphics Guy Did It
Chicago’s WLS-Ch.7 news team, accidentally broadcast a report in Saturday morning about the political backdrop to the Winter Olympics, illustrated with the graphic, “P.F. Chang 2018.” P.F. Chang is an Asian-inspired chain restaurant.
Lettuce wrap our minds around this graphics blunder.https://t.co/AkZTNFeN32
— Rob Marmet (@RobMarmet) February 13, 2018
Domino’s Hearts Tinder
It can be tough out there for single people on Valentine’s Day.
Hola, it is me, Dom Juan, the pizza Casanova. I know you're busy trying to hook up a hot date for tonight, but let's chat, I can help: https://t.co/Kl2XzTB9sY #OfficialFoodOf Tasty Chat-Up Lines pic.twitter.com/L8UIkFzqk9
— Domino's Pizza UK (@Dominos_UK) February 14, 2018
These will make you laugh.
Worst Digital Cases
World’s Worst Valentine’s Gift
This year, the Bronx Zoo came up with a Valentine package that surely won’t be forgotten (in fact I bet you’ll dream about it when I tell you what it is.)
My Love/Hate Relationship With The Full Monty
It’s all underlines in Outlook 365.
Life In Social Media Algorithm Hell
Facebook, YouTube and Snapchat have all announced major algorithm changes lately, and users aren’t happy about them. Backlash started with a hoax Tweet.
- Snapchat Users Petition
- YouTube CEO on Facebook’s video ambitions: ‘They should get back to baby pictures’
- Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages
The Snapchat update sucks. RT to save a life! pic.twitter.com/5JHLeNmtDW
— Isaac Svobodny (@isaacsvobodny) February 9, 2018
The opening ceremonies of the Olympics featured synchronized swarm drones forming the shape of the Olympic circles and much more.
One or two sentence description
- Pepsi Co CEO: Quieter, Less Messy Lady-Friendly Doritos Are Coming Soon. Wait! What?
- Freakonomics Radio Interview With Indra Nooyi
"What do I not like about chips? Well, it’s awfully hard to find a man willing to marry me when I make all of these grotesque crunching noises."
Ladies we did it! We're finally getting our own Doritos 💅https://t.co/Gu0R6xLcNA
— Maura Judkis (@MauraJudkis) February 5, 2018
Boston Dynamics is freaking everyone out with its latest robot.
Diet Madison Avenue – Anonymous Nasty Instagrammers – Call Out Sexual Harassment
Diet Madison Avenue is a private, anonymous Instagram account that is naming and shaming Madison Avenue execs it says have engaged in sexual harassment. It’s got 13.9 K followers
- Inside Diet Madison Avenue: The Anonymous Instagrammers Who Get Nasty in the Fight Against Alleged Predators
How Facebook F*%#ed Up
An excellent account of how Facebook realized the platform was being used by Russia to manipulate the American electoral system.
Shiny New Stuff
How to Identify & Remove Bot Followers
Poynter.org listed several ways to tell if your Twitter followers are bots and how to remove them.
Find Security Threats
This free service allows users to click through and see the types of attacks prevailing, the current threat level and a cybersecurity index.
Wake Me When We Get There
If you’ve ever fallen asleep on a train or bus, you’ll love this location-based alarm clock that wakes you at your stop on public transportation.
Find Pinterest boards to join based on Pinterest’s own categories.
- Super Bowl Commercial Winners & Losers Playlist
- 10 Brands That Scored With Valentine’s Day Tweets