Twitter Archives - Page 5 of 20 - Beyond Social Media

Super Bowl LIV Marketing

By David Erickson | February 1, 2020

Episode 294: BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more.

Why Planters Murdered Mr. Peanut

By David Erickson | January 25, 2020

Episode 293: BL and David discuss why Planters murdered Mr. Peanut; Angelina Jolie producing a BBC show to teach children how to spot fake news; a brewery that put shelter dogs on beer cans to spur adoptions; Verizon’s new OneSearch privacy-focused search engine; Product Hunt’s Golden Kitty Awards; Google podcast time stamping; Apple TV+ Podcasts; Morning Brew’s podcast lessons; fraudulent .gov domains; YouTube moderators’ PTSD; Apple’s encryption back door..and much, much more.

Top 10 Marketing Apps of 2019

By David Erickson | November 16, 2019

Beyond Social Media - Top Marketing Apps - Episode 289

Episode 289: BL and David discuss the top 10 most useful apps of 2019; Twitter asking for votes on its new deep fakes policy; Adobe’s AI-powered innovations; Lin-Manuel Miranda teams up with Google to digitize Puerto Rican art; Twitter’s restrictions on political advertising; TikTok trying to poach Facebook advertisers; smart speaker sales stats; Niantic maps…and much, much more.

James Dean Makes New Movie While Dead

By David Erickson | November 10, 2019

Beyond Social Media - James Dean Revived - Episode 288

Episode 288: BL and David discuss James Dean stars in a new movie, 64 years after his death; Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot; how Black Twitter made Popeye’s chicken sandwich go viral; Arm & Hammer helps cats; VR teaching empathy in the office; Twitter adding Topics option; top 10 brands fooled by Instagram bots; new approach suggested for digital political ads; robots who are anything but cute; @ElBloombito returns to Twitter; …and much, much more.

Social Media Political Ad Wars

By David Erickson | November 4, 2019

Beyond Social Media - Online Political Ads - Episode 287

Episode 287: BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more.

Most Horrific Marketing Stories Of 2019

By David Erickson | October 25, 2019

Beyond Social Media - 2019 Most Horrific Marketing Stories - Episode 286

Episode 286: BL and David discuss the six most horrific marketing stories of the year; Senator Mitt Romney’s Twitter persona, Pierre Delecto; the creepy and compelling Skin-On interface; Google’s olfactory artificial intelligence algorithm; Washington Post’s Arc CMS becomes a subscription service; Amazon launching a news app; Google testing lead-generation form ads;…and much, much more.

New Prince Music

By David Erickson | October 20, 2019

Episode 285: BL and David discuss a surprise new release from the Prince estate’s vault; dead musicians on tour; Annie Leibovitz Pixel 4 project; the evolution of job descriptions; Facebook’s new oversight committee; LinkedIn launches Events; AMC streaming (sort of); free education; Amazon Top Toy List fails to mention the $2 million charge to rank; the Alpha generation; Nancy Pelosi vs Trump photo called a masterpiece; Elizabeth Warren trolls Facebook to make a point…and much, much more.

Artificial Skin for Virtual Reality

By David Erickson | October 4, 2019

Episode 283: BL and David discuss artificial skin for virtual reality; Google Arts & Culture’s VR Versailles; Pew research data showing worries about social media’s impact on news; what happens if you go to Instagram jail; Google testing desktop sidebar search; Staples’ WorkLife Magazine; Tide’s #LaundryNight debates; Twitter’s DM search; leaked Zuckerberg tapes; a net neutrality appeal decision; LinkedIn’s enhanced ad targeting; a picture that speaks much louder than words…and much, much more.

New Amazon Hardware

By David Erickson | September 28, 2019

Beyond Social Media - New Amazon Echo Products - Episode 282

Episode 282: BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more.

Alexa Answers

By David Erickson | September 15, 2019

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.