Smart Speakers Archives - Beyond Social Media

Google For Creators

By David Erickson | October 24, 2021

BL and David discuss Google’s push to court creators; LinkedIn closes the chapter on Stories; Instagram allows desktop uploads; Journalists prefer Zoom interviews; Australia pitches Chris Helmsworth; A sign language Metallica video; Facebook by another name; Apple’s privacy protection posing; Walmart’s crypto ATMs; and much, much more.

White House Valentines Display

By David Erickson | February 14, 2021

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

10 Most Horrific Marketing Stories Of 2020

By David Erickson | October 31, 2020

Episode 329: BL and David discuss the ten most horrific stories they covered during 2020.

Biden Town Hall Ratings

By David Erickson | October 17, 2020

Episode 327: BL and David discuss the viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

Video Conferencing Revolution

By David Erickson | July 13, 2020

Episode 314: BL and David discuss the amazing Mmhmm video conferencing app; the tech pushback against Chinese data requests; new evidence for Subscription Twitter; pinnable Instagram comments; Google acquires an augmented reality glasses company; Google Assistant Continuous Mode; the FaceApp #WhatItWouldBeLike campaign; YouTube’s new affinity metrics; a Google Project Loon update; Jimmy Johns employees post racist video; Mark Zuckerberg fails to impress civil rights leaders; the Ayn Rand Institute grabs PPP money; Anti-mask masks for sale; another PR pitch from hell;..and much, much more.

Great COVID-19 Unfluencing

By David Erickson | May 4, 2020

BL and David discuss the effect COVID-19 has had on the Influencer economy; the leaders weighing in on #PressFreedomDay; how the NFL conducted its first-ever virtual draft; New York City’s Stay The F*ck Home festival; Budweiser’s coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial; the Verification Handbook is now free for all; Apple TV+’s new docuseries Home; billboards saluting doctors; successful email signature signoffs; meet Google Meet, now available to everyone; what honest Zoom meetings would look like; unemployed special effects; Frankestein Live; the coming voice tech explosion; the definition of small- and medium-sized businesses; the coming burn-in catastrophe; daytime streaming statistics;..and much, much more.

Pandemic Care Packages

By David Erickson | April 20, 2020

Beyond Social Media Covid-19 Care Packages - Episode 304

Episode 304: BL and David discuss the Twitter food drive; Steak Umm’s brilliant tweetstorm; how top New York restaurants are selling care packages & birthday party meals; a wedding photographer’s LEGO shoot; a no-contact haircut solution; virtual reality fitness; art for gerbils; music analytics for voice data; the Whirlpool Kids’ Chore Club; the transcribers of Reddit; some great resources to keep you sane; inbox Google Meet; Discord’s noise-cancelling AI; an email template malfunction;…and much, much more.

COVID-19 Brand Heroes

By David Erickson | March 29, 2020

Episode 301: BL and David discuss brands that are doing good in the midst of the COVID-19 pandemic; Rotterdam Philharmonic Zoom Concert from musicians’ homes; Product Hunt’s Makers Festival work from home edition; a SuperCalaFragilisticExpialaDocious song about COVID-19; Mucinex fights fake news with “Spread Facts, Not Fear,”campaign; Yelp allows donations to small businesses; COVIDnearyou tracks the spread of the pandemic; work from home resources; a lame Coronavirus PSA by the Ad Council; bad sound and video in local and even national news coverage as reporters and guests work from home; SXSW refusal to give refunds; trump’s Cease & Desist on Democratic ad backfires; why Bill Gates want to lock the whole country down; cool tools to get you through the quarantine; astounding ad spending declines..and much, much more.

Corona Beer Crisis

By David Erickson | February 29, 2020

Beyond Social Media - Corona Beer Virus - Episode 298

Episode 298: BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.

Burger King’s Disgusting Moldy Whopper

By David Erickson | February 22, 2020

Beyond Social Media - Burger King's Moldy Whopper - Episode 297

Episode 297: BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.