Tesla’s Shattered Cybertruck Launch

Beyond Social Media - Tesla Cybertruck - Episode 290

Episode290: BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more.

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Top 10 Marketing Apps of 2019

Beyond Social Media - Top Marketing Apps - Episode 289

Episode 289: BL and David discuss the top 10 most useful apps of 2019; Twitter asking for votes on its new deep fakes policy; Adobe’s AI-powered innovations; Lin-Manuel Miranda teams up with Google to digitize Puerto Rican art; Twitter’s restrictions on political advertising; TikTok trying to poach Facebook advertisers; smart speaker sales stats; Niantic maps…and much, much more.

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Most Horrific Marketing Stories Of 2019

Beyond Social Media - 2019 Most Horrific Marketing Stories - Episode 286

Episode 286: BL and David discuss the six most horrific marketing stories of the year; Senator Mitt Romney’s Twitter persona, Pierre Delecto; the creepy and compelling Skin-On interface; Google’s olfactory artificial intelligence algorithm; Washington Post’s Arc CMS becomes a subscription service; Amazon launching a news app; Google testing lead-generation form ads;…and much, much more.

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New Amazon Hardware

Beyond Social Media - New Amazon Echo Products - Episode 282

Episode 282: BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more.

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LEGO Creativity

Beyond Social Media - LEGO Creativity - Episode 281

Episode 281: Co-hosts BL Ochman and David Erickson discuss the creativity of the world’s largest display of LEGO art in New York City as well as LEGO’s new Rebuild The World campaign; the five hundred new words that were added to the dictionary; Google’s new in this video search results; John Batelle’s new Daily Recount summary of the day’s political news; the city of Grand Rapids, Minnesota’s 3D crosswalks; Descript podcasting software that lets you deep fake yourself; fears of Chinese propaganda via TikTok; the pros and cons of Echo Auto; Facebook Watch TV watching you; creating a digital will; political contributions via Amazon Echo; Facebook’s app problem;…and much, much more.

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Alexa Answers

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.

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The State Of The Internet 2019

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

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Stranger Things & New Coke

Beyond Social Media - Stranger Things New Coke - Episode 269

Episode 269: BL and David discuss Coca-Cola bringing back New Coke for season three of Stranger Things and the new Stranger Things-themed Lego set; Vita Coco’s social media pissing match; Amazon’s plans for a voice-activated wearable for healthcare; Spotify’s new podcast production platform; podcasts finally showing up in Google search results; Burger King McDisses Ronald; Salvador Dali comes alive!; Facebook’s Actionable Insights; Apple Podcast’s questionable use of episode landing pages; Hershey’s desperate emoji bars;…and much, much more.

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Facebook's Fake Privacy

Beyond Social Media - Facebook's Fake Privacy - Episode 268

Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.

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Culturejacking Game of Thrones

Beyond Social Media - Culturejacking Game Of Thrones - Episode 266

Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.

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