Search Engine Advertising Archives

Block19 Backlash

By David Erickson | July 18, 2021

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

Pat Lilja Interview

By David Erickson | April 10, 2021

David interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more.

10 Most Horrific Marketing Stories Of 2020

By David Erickson | October 31, 2020

Episode 329: BL and David discuss the ten most horrific stories they covered during 2020.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.

Careful With That Tweet

By David Erickson | June 13, 2020

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

Coronavirus Visuals

By David Erickson | April 27, 2020

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

COVID-19 Commerce

By David Erickson | April 5, 2020

Episode 302: BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

Why Planters Murdered Mr. Peanut

By David Erickson | January 25, 2020

Episode 293: BL and David discuss why Planters murdered Mr. Peanut; Angelina Jolie producing a BBC show to teach children how to spot fake news; a brewery that put shelter dogs on beer cans to spur adoptions; Verizon’s new OneSearch privacy-focused search engine; Product Hunt’s Golden Kitty Awards; Google podcast time stamping; Apple TV+ Podcasts; Morning Brew’s podcast lessons; fraudulent .gov domains; YouTube moderators’ PTSD; Apple’s encryption back door..and much, much more.

Alexa Answers

By David Erickson | September 15, 2019

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.

Portraits & Programmers & Writers, AI!

By David Erickson | July 27, 2019

Beyond Social Media - Artificial Intelligence - Episode 277

Episode 277: BL and David discuss the hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech; a brilliantly creative LinkedIn post that illustrates the power of breaking expectations; OpenAI’s technology that is too dangerous to release; the Washington Post’s securing and publishing of the DEA database that tracks prescription opioid shipments; an AI app that turns your photo into a Renaissance portrait; the emerging career of audio book narration; MailChimp and Vice teaming up on Second Acts; illustrations imagining high tech brands as retro technology; House Wine and Cheez-Its in a box; Influencer scamming; Representative Tulsi Gabbard’s Google Gimmick; and much, much more.