Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

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Beyond Social Media - What Amazon Owns - Episode 275

Episode 275: BL and David discuss the astounding array of businesses Amazon owns; the Area 51 search for aliens joke that 400,000 people have signed up for; major updates to Google My Business; how Pittsburgh helped power the first US Moon Landing; Pinterest adds videos; Shoelace is Google’s latest attempt at building a social network; a hilarious parody influencer apology video; Ikea’s new Soffa Sans typeface; using text messages to solicit local reviews; dangerous dongles and much, much more.

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Beyond Social Media - AI Anchors - Episode 248

Episode 248: BL and David discuss China news agency’s artificial intelligence news anchors; Saturday Night Live’s #NeverForget apology; in-theater augmented reality game for Ralph Breaks The Internet; Tim Berners-Lee’s Contract for the Web; Bill Gates’ toilet reinvention project; Facebook Messenger’s Unsend button; video game horse poop physics; Chrome cracking skulls over abusive ads; the secret lives of Red Dead Redemption II non-player characters; Google My Business new features; MoviePass’ continuing messes; the story behind the Persistent Baby Bear viral video;…and much, much more.

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Beyond Social Media - Tump Pope - Episode 189

Episode 189: Co-hosts B.L. Ochman and David Erickson discussed the Pope slaps Trump meme; Facebook’s teen targeting; Facebook’s quality score; Microsoft’s business search bots; augmented reality airports; food pornographers; Recoded Hillary Clinton; flyover country; #Covfefe; Trent Reznor serenading Banksy’s Walled Off Hotel; Facebook’s leaked playbook; an extremism algorithm; the Mets malicious mascot; great new apps and stats you should know…and much, much more.

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Beyond Social Media - United Airlines Drags Passenger - Episode 183

Episode 183: Co-hosts B.L. Ochman and David Erickson discussed United Airlines’ brutally dragging a paying customer off a flight, the social media outrage that ensued, and the monumentally disasterous public relations response; White House spokesman Sean Spicer’s disasterous Hitler comparisons; Twitter’s deleting tweets critical of United Airlines on the one hand, and Twitter’s standoff with Homeland Security in defense of freedom of speech on the other hand; a Whopper of a Burger King ad; Amazon’s new social media influencer program; Ooola Ooola Zod aliens; several very clever bots; …and much, much more.

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Beyond Social Media - Donald Trump - Episode 105

Episode 105: Co-host B.L. Ochman & guest host Ray Hiltz discussed Facebook’s piracy problem; Twitter backgrounds; the Huffington Post’s reclassifying Donald Trump coverage; Google+ shuttering inactive local pages; ordering Domino’s pizza with emojis; landlords lurking on tenant’s social media accounts; YouTube viewing time; plus great new apps and important stats and a lot of stuff in between.

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