Local Internet Marketing Archives

Amazon Astro Robot

By David Erickson | October 17, 2021 |

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020 |

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Everything Amazon Owns

By David Erickson | July 15, 2019 |

Beyond Social Media - What Amazon Owns - Episode 275

Episode 275: BL and David discuss the astounding array of businesses Amazon owns; the Area 51 search for aliens joke that 400,000 people have signed up for; major updates to Google My Business; how Pittsburgh helped power the first US Moon Landing; Pinterest adds videos; Shoelace is Google’s latest attempt at building a social network; a hilarious parody influencer apology video; Ikea’s new Soffa Sans typeface; using text messages to solicit local reviews; dangerous dongles and much, much more.

AI Anchors & #NeverForget

By David Erickson | November 12, 2018 |

Beyond Social Media - AI Anchors - Episode 248

Episode 248: BL and David discuss China news agency’s artificial intelligence news anchors; Saturday Night Live’s #NeverForget apology; in-theater augmented reality game for Ralph Breaks The Internet; Tim Berners-Lee’s Contract for the Web; Bill Gates’ toilet reinvention project; Facebook Messenger’s Unsend button; video game horse poop physics; Chrome cracking skulls over abusive ads; the secret lives of Red Dead Redemption II non-player characters; Google My Business new features; MoviePass’ continuing messes; the story behind the Persistent Baby Bear viral video;…and much, much more.

Pope Slaps Trump Meme, Facebook Quality Scores & Bansky Hotel Soundtrack

By David Erickson | June 2, 2017 |

Beyond Social Media - Tump Pope - Episode 189

Episode 189: Co-hosts B.L. Ochman and David Erickson discussed the Pope slaps Trump meme; Facebook’s teen targeting; Facebook’s quality score; Microsoft’s business search bots; augmented reality airports; food pornographers; Recoded Hillary Clinton; flyover country; #Covfefe; Trent Reznor serenading Banksy’s Walled Off Hotel; Facebook’s leaked playbook; an extremism algorithm; the Mets malicious mascot; great new apps and stats you should know…and much, much more.

United Airlines Drags Passenger Off Flight, Enters PR Hall Of Shame

By David Erickson | April 13, 2017 |

Beyond Social Media - United Airlines Drags Passenger - Episode 183

Episode 183: Co-hosts B.L. Ochman and David Erickson discussed United Airlines’ brutally dragging a paying customer off a flight, the social media outrage that ensued, and the monumentally disasterous public relations response; White House spokesman Sean Spicer’s disasterous Hitler comparisons; Twitter’s deleting tweets critical of United Airlines on the one hand, and Twitter’s standoff with Homeland Security in defense of freedom of speech on the other hand; a Whopper of a Burger King ad; Amazon’s new social media influencer program; Ooola Ooola Zod aliens; several very clever bots; …and much, much more.

Donald Trump Entertains Huffington Post & Facebook Freebooting

By David Erickson | July 26, 2015 |

Beyond Social Media - Donald Trump - Episode 105

Episode 105: Co-host B.L. Ochman & guest host Ray Hiltz discussed Facebook’s piracy problem; Twitter backgrounds; the Huffington Post’s reclassifying Donald Trump coverage; Google+ shuttering inactive local pages; ordering Domino’s pizza with emojis; landlords lurking on tenant’s social media accounts; YouTube viewing time; plus great new apps and important stats and a lot of stuff in between.