Beyond Social Media - New Twitter Features - Episode 307

Episode 307: BL and David discuss Twitter’s new moderation tool and potential new features for business profiles; Google’s podcast analytics; Google’s Web Vitals metrics; Facebook’s oversight board; Ryan Reynold’s Mint Mobile commercial; Wendy’s online scavenger hunt; Progressive Insurance works from home; Amazon’s new show, Upload; augmented reality that copy and pastes from real life; Google Lens’ new copy to desktop feature; Jimmy Kimmel’s screw up; 28,000 GoDaddy hosting accounts compromised;..and much, much more.

Read More
Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Read More
Beyond Social Media - Culturejacking Game Of Thrones - Episode 266

Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.

Read More
Beyond Social Media - Emoji Marketing - Episode 133

Episode 133: Co-hosts B.L. Ochman & David Erickson discussed Google’s new Posts content type; both good and bad emoji campaigns; a fake New York Times political news story favoring Bernie Sanders; Amazon encryption backtracking; Jimmy Kimmel on Donald Trump; Facebook Live Video visibility; the #ShareTheLoad campaign; Facebook Instant Articles newsletter signups; Always’ #LikeAGirl campaign; the evolution of social media policies; plus great new apps and important stats and a lot of stuff in between.

Read More
Beyond Social Media - Force Friday - Episode 110

Episode 110: Co-hosts B.L. Ochman & David Erickson discussed Burger King’s McWhopper peace offering; Rand Paul’s #StandWithPaul app fiasco; the role of war photographers and the image of a drowned Syrian refugee boy; Hulu’s new kinda ad-free version; the Love Has No Labels campaign; the new streaming video platform Blab.im; Feed America’s #Spoontember campaign; Disney’s Force Friday marketing blitz for Star Wars: The Force Awakens; the hilarious Hipster Barbie Instagram account; a PSA video from an acid attack survivor; plus great new apps and important stats and a lot of stuff in between.

Read More