Generation X Archives - Beyond Social Media

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

Super Bowl LIII Marketing

By David Erickson | February 3, 2019

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

Stranger Things Cease & Desist, Dotards & Facebook's Nazi Algorithm

By David Erickson | September 22, 2017

Beyond Social Media - Stranger Things Cease & Desist - Episode 202

Episode 202: Co-hosts BL Ochman and David Erickson discuss Kim Jung Un calling Trump a “dotard” and the Internet reaction; Facebook’s Nazi algorithm, destination pizza; Google’s Power Searching course; a juvenile Minnesota Vikings hire; NPR teaching print journalists how to create audio stories; fake attorneys targeting Amazon sellers; a Stranger Things Cease & Desist Letter with heart; great new apps and much, much more.

Gwyneth Paltrow's Cluelessness & Mary Meeker's Ugly Report [VIDEO]

By David Erickson | May 31, 2014

Beyond Social Media Show #50 – B.L. Ochman & David Erickson cover Gwyneth Paltrow’s cluelessness, Fresh Balls, marketing personas and Mary Meeker’s report.