Food Marketing Archives - Page 3 of 4

Brand Food Fights

By David Erickson | August 3, 2019 |

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

Bud Light Inebriates Aliens

By David Erickson | July 20, 2019 |

Episode 276: BL and David discuss Bud Light’s offer to aliens escaping Area 51 of a specialty brew; NASA’s release of a video recreating the moon landing; Oscar Meyer Air BnB-rentable Weinermobile; The VOID’s immersive movie experiences; Twitter’s desktop redesign; Pampers smart diapers; lifestyle content on LinkedIn; Amazon pays users for their data; browser extensions leaking personal data; the Russian FaceApp; newsletter signup clutter; the Spearphone attack; copy and paste websites; and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019 |

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

Facebook's Fake Privacy

By David Erickson | May 5, 2019 |

Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.

Smell-O-Vision & A Bacon Vending Machine

By David Erickson | December 9, 2018

Beyond Social Media - Pillsbury Smell-O-Vision - Episode 252

Episode 252: BL and David discuss General Mills’ scented cinema Pillsbury commercials; The Ohio Pork Council’s bacon vending machine; Google’s attempt to better navigate audio news; the Mozilla Foundation’s Privacy Not Included guide; Bose sunglasses with a soundtrack; McDonald’s hamburger takeover of reddit; new free online professional development courses from Google; Grittycon 2019; the Catholic News Agency’s Chanukah fail; Facebook’s brain drain; Quora’s data breach; …and much, much more.

Augmented Reality Books & Payless Punks Influencers

By David Erickson | December 1, 2018 |

Beyond Social Media - Augmented Reality Books - Episode 251

Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.

Facebook's Trust Scoring & Instagramming Novels

By David Erickson | August 25, 2018 |

Beyond Social Media - Facebook Trust Scoring - Episode 240

Episode 240: BL and David discuss the NY Public Library’s Alice In Instagramland, spam best practice, Google Shortwave for podcasts, Facebook’s new trust scores; AI word pictures, Patio Pizza chairs, Conference Gifs, Papa John’s weird apology video, MacBook Pro’s terrible keyboard, Creepy 3D Cartoons, how AI could stop Russian interference in US elections…and much, much more.

LinkedIn Voicemail, Augmented Therapy & Ryan's Toy Line

By David Erickson | August 4, 2018 |

Episode 237: BL and David discuss LinkedIn’s new voicemail feature; autism therapy via Google Glass; the value of long-form content; government regulation of social media; Google’s new mobile search results for events; six-year-old toy reviewer Ryan’s new line of merch; illustrations of decaying social media; a gross chicken virtual reality experience; the social media backlash over an ISIS burger; and much, much more.

Yelp Adds Restaurant Health Scores

By David Erickson | July 27, 2018 |

Beyond Social Media - Yelp Health Scores - Episode 236

Episode 236: BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.

The Ascending Growth Of Podcast Marketing

By David Erickson | April 28, 2018 |

Beyond Social Media - Podcast Marketing - Episode 226

Episode 226: BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.