Beyond Social Media Show, Episode 262

BL and David discuss April the giraffe’s imminent baby; Spotify and LinkedIns new podcasts; Tesla’s epic Easter Egg troll; new chatbots for journalists; Star Wars’ history in 5 minutes; vertical vs landscape video; live bedtime stories by a school principal; Apple Glasses; HoloLens2; Pharmafluencers hawking drugs and medical devices; Sealioning; toilet paper trolling; racist self-driving cars; deceptive email “from” fields; …and much, much more.

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Audio for Episode 262 of the Beyond Social Media Show

Best Digital Cases

April the Giraffe Giving Birth at Any Minute

Millions are tuning in to the live cam to watch the birth of celebrity giraffe April’s fifth calf.

April The Giraffe Live Cam

In-Article Chatbots

The BBC is experiementing with placing chatbots within articles to help readers catch up on a story or aquaint them with the context for those who are new to the story.

Tesla’s Epic Easter Egg

Invitees to the unveiling of the Model Y electric SUV, found a fantastic Easter egg when they tried to run a teaser image of the vehicle through an image editor.

Vertical Video

Should everyone be going all-in on vertical video now? Buffer gives us some data.

History of Star Wars in 5 Minutes

Star Wars took over social media last week with the release of Star Wars: Always, a fan-edited trailer covering the series’ entire history in 5 minutes.

Apple Smart Glasses

Apple is expected to begin manufacturing its augmented reality glasses in the last quarter of 2019 or the first half of 2020.

School Principal’s Live Bedtime Stories

Dr. Belinda George, principal of Homer Drive Elementary School in Beaumont, Texas, snuggles up in her jammies every Tuesday night and reads a bedtime story to her students via Facebook Live.

Microsoft HoloLens 2

The latest version of Microsoft’s mixed reality product HoloLens 2 is targeting the enterprise rather than a consumer audience.

Microsoft shows off HoloLens 2 mixed reality headset at MWC

Spotify Original Podcast: The Story Of The Clash

It is telling that in the wake of Spotify’s big splash into podcast distribution with the Gimlet Media acquisition, the company is promoting a music podcast from its in-house studio.

Worst Digital Cases

Pharmafluencers

The latest way influencers are making money is pharmaceutical endorsements. The problem: regulation is not exactly happening.

Post by LesleyAnneMurphy doesn't identify sponsorship.
Sponsor is clearly identified in this Pharma Influencers Instagram Post

Sealioning

A polite form of trolling with which you may already be familar.

Comic: The Terrible Sea Lion

Brands Troll Conservatives

Right wing conservatives have been trolled by Walmart and Cottonelle. This is truly dirty marketing.

Racist Self-Driving Cars

Another case of algorithmic bias?

Deceptive From Fields

Don’t try to be something you’re not. You’ll just invite ill-will.

Screenshot: Deceptive From Field

Screenshot: Deceptive Email Address

Shiny New Stuff

VCSO

Great tool for upping your Instagram Story skills

LinkedIn Podcast

LinkedIn is launching a new podcast called ‘Hello Monday’, which will showcase stories of professional development, and highlight the role the platform has played, and can play, in such.

VideoShop Video Editor

This is a truly amazing video app for iPhone & iPad only with dozens of tools and effects.

VideoShop extensive editing tools for videos.

WebAuthn

The World Wide Web Consortium approved WebAuthn, a new authentication standard for password-free logins. Yay!

Pro Tips

Politics

Tim Apple Trolls Trump

Apple CEO Tim Cook changed his name to Tim Apple after the president demonstrated he couldn’t be bothered to learn Cook’s last name.

The Daily Numbers

Smart Glasses Shipments

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