Beyond Social Media Show, Episode 220

BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more.

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Best Digital Cases

Inspiring Historic and Living Legend Women Are Being Made Into Barbie Dolls

Kids around the world will soon be able to own a Barbie doll bearing the likeness of Frida Kahlo, Amelia Earhart, Katherine Johnson and Olympian Chloe Kim. Happy #InternationalWomensDay.

Made-Up Holidays

There are literally thousands of holiday, some very obscure, such as National No Socks Day and National Dance Like A Chicken Day. Then there’s the branded holidays, like National Barbie Day.

Jurassic World Alive AR Game is The Next Pokemon

It’s like Pokemon, but with giant dinosaurs whose DNA samples you collect.

 

Brilliant Billboards

These cleverly creative billboards will make you smile.

Fitness Billboard Seat Belt PSA Billboard YMCA Billboard

Philando Castile’s Kindness Lives On

To honor his memory, a diversity and ethics college class at Metropolitan State University in St Paul, Minnesota, raised money to pay the lunch debt of students at his former school, J.J. Hill Montessori in St. Paul, MN. He regularly used his own money to buy lunch for kids who couldn’t afford lunch.

How To Write A Good Error Message

There’s an everyday type of failure that doesn’t get much attention in the product development process: The humble error message.

Screenshot: Windows Script Error Message

Techmeme Launches Daily “Ride Home” Podcast

Techmeme Ride Home will be released Monday through Friday at 5pm Eastern, and will feature a roundup of the day’s tech news that should last about 20 minutes. It’s part of a trend to daily podcasts.

Mallbots

Mall Of America is employing technology to improve customer service, and keep people coming to the mall.

Worst Digital Cases

Amazon Echo’s Alexa is Randomly Laughing and It’s Creepy As Hell

You’re reading in bed at night. The house is dark. Your Alexa is in another room. And she’s laughing a creepy, loud, human-sounding laugh, randomly. It happened to a lot of people.

Thought Transfer Technology

We’re one step closer to being able to broadcast our thoughts to a screen, thanks to artificial intelligence.

AI Is Now Analyzing Candidates’ Facial Expressions During Video Job Interviews

Echo Is Leaving Brands Speechless

Brands need a new strategy for dealing with voice-search assistants. If brands aren’t in the top of voice-activated search results, they will never be chosen.

 

Shiny New Stuff

ReShot

This is a good source of non-stock, original, quality images by emerging photographers. You can download them and use them, free, on personal or commercial projects.

Afterlight 2

A very flexible and intuitive photo editing app.

Learn Digital From Google

Work at your own pace to complete each of the 26 digital marketing topics. You can unlock badges and also earn a Digital Garage Certificate of Online Proficiency.

Projects

The Daily Numbers

Chart: Social Media Use By Channel

BEYOND SOCIAL MEDIA HOSTS

David Erickson
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B.L. Ochman
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B.L. Ochman

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