Beyond Social Media Show, Episode 173

BL and David discuss why the fact that Beyonce is pregnant with twins makes JC Penney happy; Facebook TV; AI In Plain English at last; Starbucks Conscious Capitalism; #DeleteUber; The LEGO Network for Kids; Ghost Chatting; Tostitos as your Designated Driver; SNAP files IPO and Snap Lenses Get Smarter; there is no bacon shortage – repeat! there is no bacon shortage …and much, much more.

Best Digital Cases

Calm Down! There is No Bacon Shortage!

Panic ensued over a recent report from the U.S.D.A., boosted by the Ohio Pork Council, saying that the country’s frozen pork belly inventory was at its lowest point in half a century. Turns out the bacon shortage was fake news.

Facebook TV

Facebook has been developing an app for set-top boxes like Apple TV while also courting content creators to produce scripted television programming for the platform.

Starbucks Chairman: We’ll Hire 10,000 Refugees In Expression Of ‘Conscious Capitalism’

In an open letter to employees- in the face of the Trump Muslim ban – Starbucks chairman Howard Schultz, pledged to hire 10,000 refugees in the next five years.
And, he wrote, if ACA goes away, Starbucks employees will always have health insurance and support “Dreamers” across our country – including those young men and women who are part of the Deferred Action for Childhood Arrivals (DACA) program.

AI In Plain English

Snip has put together a page that both explains artificial intelligence in ordinary terms and serves as an excellent example of using parallax scrolling to tell a story.

LEGO Life is a New Social Network Where Kids Can Share Creations

LEGO is launching LEGO Life, a safe, online social network where kids can share their LEGO creations, and connect with a broader community. Available as an app for iOS and Android, it is aimed at children under 13, with protections in place to ensure the site remains child-friendly.

Tostitos Party Bag Knows When You’ve Been Drinking & Will Even Call You An Uber

Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get home safely from a Super Bowl party.It’ll even call you an UBER if it senses that you’ve had too much to drink.

Snapchat Testing ‘Smarter Lenses’ That Can Identify and Interact With Real-World Objects

Snap, which filed its OPI today, is said to be working on a collection of “smarter lenses” that would let users overlay virtual images and objects onto landscapes in the real world, “not just faces,” and let them interact with the virtual objects similar to augmented reality.

Beyonce’s Pregnant With Twins & JC Penney is Celebrating

Beyonce announced that she is pregnant with twins – with a poem – “I have 3 hearts” and photos taken at the J.C. Penney portrait studio
Hard to say who is happier – Beyonce & Jay Z or JC Penney!

Worst Digital Cases

Ghost Chatting

Programmers are working on creating chatbots based on your digital history that will survive after you have shuffled off this mortal coil.

Boycotting Uber is boosting the fortunes of billionaire Trump advisor Carl Icahn

In the be careful what you ask for department: the #DeleteUber crew seems to have missed Lyft’s own ties to the Trump administration.
In 2015, billionaire financier and Trump advisor Carl Icahn made a $100 million investment into Lyft, which has benefitted from the Uber boycott.

Starbucks’ Overwhelmed By Mobile Orders

In what might be described as a luxury problem, Starbucks is being inundated with mobile orders – to the point of alienating customers and causing a 4% drop in the company’s stock.Starbucks CEO Howard Schultz says he’s not worried and the market over-reacted.

Shiny New Stuff

Cado Crusher

Chipotle Mexican Grill teamed up with Avocados From Mexico to create the online game “‘Cado Crusher,” where users have three rounds to whack-a-mole ingredients to make their own version of Chipotle’s guacamole.

MailChimp Offers Facebook Ads Integration

MailChimp now lets customers launch and manages Facebook ad campaigns right within MailChimp.

Perfect365

Perfect365 is a makeup app created by ArcSoft that lets you use virtual makeup tools and a bunch of color options, to create customized looks and play around with looks to find your perfect look.

The Daily Numbers

BEYOND SOCIAL MEDIA HOSTS

David Erickson

B.L. Ochman

BEYOND SOCIAL MEDIA SHOW

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