Posts by David Erickson
Mashable Disses Google+, Facebook Jumps the Shark, Rodman Rants
Beyond Social Media Show, Episode 31 Worst Digital Cases Mashable’s Link Bait GooglePlus rant by an author who doesn’t use GooglePlus. Sheesh! Facebook Jumps the Shark (Really) Dennis Rodman’s Incoherent North Korea Rant Target disses plus-sized models Best Digital Cases Shoppable Hangouts are Here Schwartz Flavor Shots: The Sound of Taste IKEA Crowdsourced Social Catalog…
Read MoreYes, you do need to learn GooglePlus. Interview with B.L. Ochman
Beyond Social Media Show co-host B.L. Ochman discussed why you need to learn GooglePlus in a Hangout on Air interview by Donna Papacosta, writer, speaker, podcaster, communications and social media consultant, content marketer and curator. The main reason? Google+ is not just another social network. It’s Google. You can watch the video of the interview…
Read MoreJustine Sacco's Tweetstorm & Dogecoins
This episode: Justine Sacco’s career-limiting tweet; an eCommerce fail; Gmail’s caching tendencies; Timberwolves Entertainment Network; Mall Of America app; Dogecoins; Pro Infirmis’ Because Who Is Perfect campaign; cool tools & Daily Numbers.
Read MoreeCommerce Worst Practice: Failure To Engender Trust
A case study of a worst eCommerce practice: How not to inspire trust in your potential customers.
Read MoreUh Oh, SpaghettiOs! & Ron Burgundy PR – Beyond Social Media Show # 28
Beyond Social Media Show, Episode 28 Worst Digital Cases Microsoft developing smart bra to prevent emotional over-ating SpaghettiOs apologizes for Pearl Harbor Tweet Auto insurance company uses Paul Walker’s death ss Opportunity to promote itself on Twitter Billy Joel to serve as house band at Madison Square Garden Best Digital Cases Terrific Anchorman2 PR Punch…
Read MoreJoin us today at 2PM EST for Beyond Social Media Show # 28
Join Dave Erickson, Albert Maruggi and B.L. Ochman for The Beyond Social Media Show, a fast-paced 1/2 hour live Hangout on Air. We’ll cover best and worst cases in social media last week, plus shiny new objects you’ll want and stats you need to know. Last week was a big one for brands behaving badly.…
Read MoreUh Oh Spaghettios! BIG Pearl Harbor Day Tweet BrouHaHa
Join B.L. Ochman, Albert Maruggi and David Erickson for The Beyond Social Media Show # 28, our live 1/2-hour Hangout on Air on Tuesday, Dec. 10 at 2 PM EST when we’ll discuss Spaghettio’s clueless Pearl harbor Day Tweet brouhaha. That’s the day the brand learned that what goes online, stays online. The Tweet spread…
Read MoreAnchorman 2 Earned Media PR Campaign [VIDEO]
Anchorman 2 star Will Ferrell serves as the actual anchor for a newscast of North Dakota’s KXMB TV as part of an earned media campaign to generate publicity for the movie.
Read MoreBilly Joel May Be Right For Madison Square Garden [VIDEO]
Is Billy Joel’s plan to play one show a month at Madison Square Garden ad infinitum brilliant or stupid?
Read MoreAmazon's Delivery Drones & The Gap Listens & Reacts – Beyond Social Media Show Episode 27
This episode: Century 21’s tryptofan slow jam, RNC’s Rosa Parks tweet; T-Mobile & AT&T Twitter fight; Dana Morales plays us all; Amazon’s drones; Facebook news feed tweaks; 3D Printing Day; Apple buys Topsy; The Gap listens & responds; Verizon’s Mall of America studios; shiny new stuff & The Daily Numbers.
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