Beyond Social Media Show, Episode 255

BL and David discuss Rep. Ocasio-Cortez’ Social Media School for Democrats; Netflix Bandersnatch interactive Black Mirror movie; Twitter’s engagement-fostering beta app; the glaring omission in LinkedIn’s Doc uploads; why you shouldn’t write how-to posts; getting Skyped; fake influencers; deep fake Trump; Gillette toxic masculinity campaign’s backlash; Make America Kittens Again; a robot bartender; augmented magazines; brands taking a stand on #TrumpShutdown …and much, much more.

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Episode 255 of the Beyond Social Media Show

Best Digital Cases

Rep. Ocasio-Cortez Holds Social Media Classes for Democrats

Representative Alexandria Ocasio-Cortez (D-NY) led a session with the House Democratic Policy and Communications Committee “on the most effective ways to engage constituents on Twitter and the importance of digital storytelling.”

Rep. Ocasio-Cortez generated more online interactions in one month than  CNN, ABC, MSNBC, NBC, and the New York Times combined.

Netflix’ Bandersnatch

The hour-long episode of Black Mirror is clever and innovative but hardly new.

Bandersnatch Trailer
Puss In Books
Buddy Thunderstruck Trailer

Twitter is going to launch new beta program in a standalone app, giving a select group of users access to features they can use and talk about with others in what sounds like the start of Twitter communities.

A Look at Twitter’s New Beta App

A peek at new standalone Twitter app for increased engagement
Beta of new Twitter stand-alone app for increased engagement

LinkedIn Docs & Video Uploads

LinkedIn appears to be favoring document uploads over video in its visibility algorithm.

Augmented Magazines

The Minnesota Vikings included a scanning code on its gameday program magazine that drove adoption and engagement with the team’s mobile app.

Vikings Augmented Reality Playbook Program Cover

How To Not Write How To Posts

How To posts are valuable content that will drive traffic and demonstrate your expertise, but are they right for your business objectives?

Netflix Teases New Stranger Things Season

Netflix cleverly teased the upcoming season of Stranger Things by releasing the episode titles for fans to ponder.

Worst Digital Cases

Skyped

Skype’s ludicrous policy of “deactivating” (i.e. robbing) credits that you paid for is wrong on many levels.

Nonfluencers

Influencer Marketing is a buyer-beware activity. Some so-called “influencers” are faking-till-they-make it by literally creating fake sponsored posts.

Gillettelash

Gillette has put a new spin on its 30-year-old tagline, “the best a man can get”—and reaction was mixed. They managed to also piss off some women.

Seattle Station Firing Over Deep Fake

A staffer at a Seattle FOX affiliate Q13 was fired after the station aired what appears to be a doctored video of president Donald Trump’s recent speech from the Oval Office. Besides making him even more orange, the video was changed to make it look as if Trump was sticking his tongue out languidly between sentences and letting it hang out of his mouth.

https://youtu.be/UZLs11uSg-A

Shiny New Stuff

AI Robot Bartender

An AI-powered robot cocktail-maker claims to freely communicate with humans. The unit stocks 1500 drinks in one load, can serve 100 to 150 drinks per hour; and it sometimes cracks a joke. It can also make a cappuccino and never takes vacations or calls in sick.

Listen Notes Podcast Search Engine

A great new search engine for discovering podcasts.

Projects: Our Content Calendar Template

David shared his screen to demonstrate the content calendar template we will be using to plan the Beyond Social Media Show podcast for 2019.

Content Calendar Template Demonstration

Politics

Make America Cuter

Make America Kittens Again is a Google Chrome browser extension created by Tom Royal. It automatically detects images of Trump on the web and changes them to photos of kittens.

Photo demonstrating a browser extention that replaces all images of Donald Trump with photos of kittens.
This New York Times article was published with a photo of 45. Make America Kittens Again changed it.

Brands Respond to the #TrumpShutdown

Burger King, Sweetgreen, Nestle, REI, Columbia Sportswear, The North Face and Kraft are among the brands responding to the trump shutdown.

Pro Tips

LinkedIn Banner Image

Use your LinkedIn banner image strategically to help reinforce your brand or guide profile visitors deeper into your profile

David Erickson demonstrates how to customize your LinkedIn banner image

The Daily Numbers

Smart Speaker accuracy compared: Google Home, Apple HomePod, Amazon Echo and Cortana.

Chart: Smart Speaker Queries Answered Correctly By Category

Beyond Social Media Hosts

Beyond Social Media Show