Beyond Social Media Show, Episode 210
Co-hosts B.L. Ochman and David Erickson discussed Stovetop’s Thanksgiving Dinner Pants; Disney Pixar’s Coco VR experience; the latest search ranking factors from SEMRush and Searchmetrics; Washington Post’s counterpoint AI; the New Zealand Coffin Club viral video; a pot subscription service; iPhone X’s fraudulent faces flaw; BoingBoing’s Net Neutrality popup alert; algorithmic threats to journalism; the MakeApp app; Greta Van Susteren’s sorry Sorry app; popping pimple fingernails; LG’s mosquito-repellant Phones; plus great new apps and stats you should know…and much, much more.
Best Digital Cases
Stovetop’s Expanding Thanksgiving Dinner Pants
Just in time for Thanksgiving, Stovetop Stuffing created Thanksgiving Dinner Pants with an expanding waist so you don’t have to unbutton your pants after you stuff yourself. They sold out in minutes. Natch.
- Stovetop’s Thanksgiving Dinner Pants Expand to Accommodate YourTurkey Belly
- Thanksgiving Dinner Pants
Search Ranking Factors For 2017
Insights from SEMRush and Searchmetrics presentations on the SEO Ranking Factors in 2017: What’s Important and What’s Not panel at SMX East.
Washington Post Uses AI to Present Counterpoints to Opinions
The Post’s new “Counterpoint,” feature surfaces an Opinions article with a different perspective than what a user is currently reading. In these contentious times, other media would be wise to do the same.
Pixar’s Coco VR Featurette
Disney Pixar has launched Coco VR, the company’s first virtual reality experience and a promotion for the upcoming animated film Coco.
New Zealand Coffin Club Goes Viral
Seniors in New Zealand get together to create and decorate their own coffins. The adorable musical video they made about their Club has now gone viral.
Pot In A Box
Oregon-based cannabis delivery company Briteside has created a hilarious video ad that parodies Big Pharma.
Net Neutrality Alert
BoingBoing is engaging its readers to advocate on behalf of Net Neutrality with a clever popup.
Worst Digital Cases
10 Year-Old Tricks Mother’s iPhoneX Face Recognition
Despite Apple’s claims that facial recognition is perfectly secure, a 10 year-old boy from Staten Island, NY, unlocked his mother’s iPhoneX in seconds. “It was funny at first,” his parents said. Other people posted similar experiences.
Some guy has created an app to help you see what women look like without makeup.
How Algorithms Threaten Journalism
In a Poynter Interview, Maciej Ceglowski, who runs a bookmarking site called Pinboard, says that “Together with climate change, this algorithmic takeover of the public sphere is the biggest news story of the early 21st century.”
- Do Facebook and Google have control of their algorithms anymore? A sobering assessment and a warning
The Sorry Sorry App
Greta Van Susteren’s Sorry app was one big missed opportunity.
Manicure Has Pimples You Can Pop
Wait! What!? Yick! Blecch! Natasha Lee is an “award-winning nail professional” and British beauty blogger who posts nail art and “crafty bits” projects. This one was for Halloween, but it’s just gone viral. She has a 10 minute video on YouTube showing you how to do it. It’s had 233K views.
LG Releases Mosquito Repelling Phone
It’s only available in India, where disease-carrying mosquitoes are a major problem, but the science behind it is dubious at best
- LG is releasing a mosquito-repellent phone, but it probably won’t work
- Ultrasound mosquito repellents: Zapping the myth
Shiny New Stuff
What distinguishes this coupon finding app from scores of others is that it was bought last year by IoT Broadband, LLC, a Denver-based technology and internet-of-things investment company, founded by former DISH Network Executive Vice President and Blockbuster President Michael Kelly.
Landing Page Optimization App
Test your landing page’s effectiveness on nine performance categories.
It uses machine learning to do it.
You just need to Tweet your photo to @colorisebot and he’ll transform it in seconds.
Geeks can find out how it happens here
- Website Redesign Lessons From 50+ Digital Professionals – David is quoted in this story
The Daily Numbers