Posts Tagged ‘Video Marketing’
Anchorman 2 Earned Media PR Campaign [VIDEO]
Anchorman 2 star Will Ferrell serves as the actual anchor for a newscast of North Dakota’s KXMB TV as part of an earned media campaign to generate publicity for the movie.
Read MoreKatie Couric Bolts For Yahoo! & Jean-Claude Van Damme's Volvo Video – Beyond Social Media Show Episode 26
This episode: Van Damme’s Volvo video; Google+ flaw; Katie Couric goes to Yahoo!; Coca-Cola kills the press release; Smithsonian does 3D printing; KLM Royal Dutch Airlines shines on Twitter.
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