Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

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Beyond Social Media - Culturejacking Game Of Thrones - Episode 266

Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.

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Beyond Social Media - Martha Stewart & Canopy Growth - Episode 261

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

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Beyond-Social Media - Fake News & Pizzagate - Episode 167

Episode 167: BL and David discuss Facebook’s blocking of a fake news detector; the real-life consequences of the fake news “Pizzagate” story; Uber’s customer tracking; Reddit’s demise at the hand of trolls; LiLou, SFO’s therapy pig (and Instagram star); Netflix’s alien-identifying algorithm; the Local Matters watchdog journalism newsletter; Amazon’s employee-free retail store; BMW’s self-policing cars; the best Christmas ads; the Reuters News Tracer breaking news algorithm; My Starbucks Barista Bot; Google’s emoji-responding Twitter account; and much, much more.

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