Tinder Archives - Beyond Social Media

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Vindictive Valentines

By David Erickson | February 9, 2020

Episode 295: BL and David discuss “Cry Me A Cockroach” vindictive Valentines via San Antonio Zoo; social media savvy Astronaut Christina returns to earth; Seventh Generation’s brilliant State of the Union ad; Spotify’s podcast expansion; flirting with Tinder bots; how Netflix gets to the Oscars; Twitter squashes student’s parody, then apologizes; Planters Baby Nut banned; best and worst Super Bowl LIV ads; the Iowa Caucus debacle; hacking Google Maps; world’s worst job ad and world’s funniest resume; Clearview AI slapped with cease-and-decists; Celebrity Cruises’ clueless commercial; 2020 election disinformation wars; Edelman Trust Barometer…and much, much more.

National Enquirer Blackmails Jeff Bezos

By David Erickson | February 9, 2019

Episode 258: BL and David discuss discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify’s purchase of Gimlet Media and Anchor; Samsung’s Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google’s auto ad agency; a visual controversy on Twitter; Amazon Echo’s URL Problem; Delta Airline & Diet Coke’s creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means;…and much, much more.

Drake's God Plan Video

By David Erickson | February 17, 2018

Episode 217: BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more.

POTUS Joins Twitter

By David Erickson | May 24, 2015

Beyond Social Media-Show - POTUS Tweets - Episode 97

Co-hosts B.L. Ochman & David Erickson discussed the reaction to POTUS joining Twitter; racist Googlebombs in Google Maps; Tweets appearing in Google search; stamping money in politics; a Tinder cautionary tale; Spotify diversifies; plus great new apps and important stats and a lot of stuff in between.

Fining Negative Reviewers, Tinder Rescue Dogs & John Oliver on Native Advertising

By David Erickson | August 9, 2014

Beyond Social Media episode 59: How NOT to combat negative reviews; a case study in how to rescue dogs; and John Oliver’s rant against native advertising.