Tim Cook Archives - Beyond Social Media

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

How China Censors American Companies

By David Erickson | October 11, 2019

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

Spotify & LinkedIn Launch New Podcasts

By David Erickson | March 11, 2019

Episode 262: BL and David discuss discuss Spotify’s major embrace of podcasts with The Story of The Clash; LinkedIn’s new Hello Monday podcast; April the Giraffe’s pregnant again..and David could not give a rip; Tesla’s Easter Egg troll; BBC’s article chatbots; Buffer’s vertical video report; a Texas school teacher’s Facebook Live bedtime stories; Apple’s AR Glasses; Microsoft’s HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields;…and much, much more.

Apple's Augmented Reality Platform & Vincente Fox's Viral Trump Takedown

By David Erickson | June 8, 2017

Beyond Social Media - Apple AR - Episode 190

Episode 190: Co-hosts B.L. Ochman and David Erickson discussed Apple’s announcement of its augmented reality platform; Google’s attempt to sell directly from search results with its new buy button; Vincente Fox’s public service video message to Donald Trump; Official presidential tweets, suitable for framing; the untested legality of #BlockedByTrump victims; McDonald’s stoner billboard; Twitter’s new deal with the NFL; The Intercept’s Reality Winner fail; real fake news; how some potential Harvard students discovered that the Internet is a permanent record; plus great new apps and stats you should know…and much, much more.

Apple & The FBI Face Off

By David Erickson | February 21, 2016

Beyond Social Media - Apple vs FBI - Episode 131

Co-hosts B.L. Ochman & David Erickson discussed the standoff between Apple and the FBI; the social media storm ignited by a Ted Cruz Photoshopping attempt; Marco Rubio’s mistaken shoreline; the New Yorker coming to life on Amazon Prime; Facebook Instant Articles for all; Donald Trump’s Mexican jobs; Facebook’s new video metrics; Cape Breton’s tourism campaign; an anti-smoking PSA; Twitter’s Direct Messaging videos & Gif search; plus great new apps and important stats and a lot of stuff in between.