Advertising Adapts To COVID-19

By David Erickson | April 14, 2020
Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

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Long-Form Twitter & FTC Guidelines For Native Ads

By David Erickson | January 10, 2016
Beyond Social Media - Long-Form Twitter - Episode 125

On Episode 125, co-hosts B.L. Ochman & David Erickson discussed Sean Penn’s Rolling Stones interview with El Chapo; Hasbrow’s Star Wars Monopoly mess up; long-form Twitter; MSNBC’s Trump TV; Donald Trump’s golfing amnesia; under-powered virtual reality; whites dating whites; online harassment; Twitter’s abuse rules; Rhett & Link; FTC’s native advertising guidelines; Thomson Reuters error page; plus great new apps and important stats and a lot of stuff in between.

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