Photo Marketing Archives - Beyond Social Media

Augmented Reality 2.0

By David Erickson | November 22, 2020

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

Alexa Answers

By David Erickson | September 15, 2019

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

Cambridge Analytica Scandal & #MarchForOurLives

By David Erickson | March 26, 2018

Beyond Social Media - Cambridge Analytica - Episode 222

Episode 222: BL and David discuss the global anti-gun violence #MarchForOurLives; Facebook’s terrible week as news about the Cambridge Analytica data scandal finally hit mainstream media; how to live Tweet your presentation; the Marlon Bundo bunny book war between VP Pence and John Oliver; NYTimes planned TV series; YouTube’s new Quickstream for Chrome; marketing of Crusoe the Celebrity Puppy;#hashtags in Instagram bios at last; animated paint chips; a “Girls Only” job ad from Outsourcely; China’s social scoring; #FilmsMadeByFarmers;…and much, much more.

Super Bowl LI Commercials: Brands Take Stands; Fake News Gets Freakier

By David Erickson | February 9, 2017

Beyond Social Media - Super Bowl LI Commercials - Episode 174

Episode 174: Co-hosts B.L. Ochman and David Erickson discussed Super Bowl LI commercials, including Ford’s future of transportation spot, the sexy Mr. Clean, the Coen Brothers and Peter Fonda’s Mercedes collaboration, Audi’s girl power ad, Budweiser’s origin story, and 84 Lumber’s pro-immigration piece; Comcast’s paid protesters; New York City subway users erasing Nazis; freaky fake news; Facebook Live’s filter bubble; Twitter’s new safety features; YouTube Live; Facebook’s computer vision; LinkedIn’s ProFinder badges; Oculus Rift’s Best Buy fail; Circuit Cubes; …and much, much more.

Justin Timberlake Busted & Facebook Hates Cats

By David Erickson | October 28, 2016

Beyond Social Media - Justin Timberlake Busted - Episode 163

Episode 163: BL and David discuss Justin Timberlake’s voting booth selfie; the massive Distributed Denial of Service attack that crippled the Internet; Miss Iceland’s withdrawal from a beauty pageant over body shaming; Twitter’s decision to shut down the Vine app; Facebook’s problem with cats; LinkedIn’s update of the Endorsement and Skills algorithm; Budweiser’s self-driving beer run; fake NASA livestreams; Google’s declaration of a mobile-first world in search; rappers for Hillary; Amazon’s personal mini drones patent; the #TrumpANovel tweets; Squarespace’s one-page mobile sites; the Skittles photo lawsuit; Facebook’s cloning of Snapchat Stories; and much, much more.

Google Pixel, Home, Assistant: Alphabet's Bid For The Home

By David Erickson | October 7, 2016

Beyond Social Media - Google Pixel - Episode 160

Episode 160: BL and David discuss Google’s announcement of the Pixel phone, Google Home, Google Assistant and Google Daydream View; Facebook Marketplace’s wild rollout; Moschino’s controversial Capsule line; Spotify’s malware ads; bids for Twitter; the #TsOnUs campaign; Netflix’s Haters Back Off series; NSFW Trump; Virtual Reality justice; refugee phones; Holocaust escapee virtual experience; #ThatMexicanThing; Kate Beckinsale’s Instagram; and much, much more.

Facebook & Beauty.ai Algorithms Gone Wild

By David Erickson | September 8, 2016

Beyond Social Media - Beauty.ai & Facebook Algorithms - Episode 156

Episode 156: BL and David discuss Beauty.ai and Facebook Trending Stories’ runaway algorithms; Twitter’s potential sale; dirty underwear; sponsored Periscope streams; Gary Johnson’s Aleppo moment; GoPro’s media empire ambitions; Instagram’s disappearing Photo Map; Google Plus’ makeover; Street View for vintage San Francisco; New York Subway eBooks; plus cool apps, interesting stats, and more.

Snowzilla & Social Media, Donald Trump Can Shoot People, National Zoo's Panda

By David Erickson | January 24, 2016

Beyond Social Media - Internet of Things Security Risks - Episode 127

Episode 127: Co-hosts B.L. Ochman & David Erickson discussed Donald Trump’s latest controversial remarks; CEOs shunning social media; fun & games with the FBI; Internet of Things security risks; Tina Fey does Sara Palin, again; the Cannabis Health Summit; Google blocking bad ads; BarkBox doggie events; the customer service imperative; the National Zoo’s panda frolicking in the snow; social media & the Snowzilla blizzard of 2016; Amazon Echo reading Kindle books; Facebook’s Sports Stadium feature; plus great new apps and important stats and a lot of stuff in between.

Bernie Sanders' Data Grab

By David Erickson | December 20, 2015

During Episode 124, co-hosts B.L. Ochman & David Erickson discussed the Bernie Sanders campaign breach of Clinton campaign voter data; Apple shutting down Topsy; a Stoner Sloth PSA campaign; Santa as a woman; Ticketmaster’s crash and burn; 2015 Photoshop fails; Southerners scared of solar energy; the Year in Search; virtual trips to Mars; a Star Wars safe driving PSA; Facebook’s Yelp killer; Google’s predictive traffic patterns; Google’s Uber killer; plus great new apps and important stats and a lot of stuff in between.